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EMARKETER

ChatGPT and Generative AI in Content Marketing

Reality, Hype, What’s Next, and How to Prepare

Report by Kelsey Voss  |  Mar 23, 2023
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Table of Contents
Executive Summary
Where can generative AI have the biggest impact in content marketing right now?
Other promising use cases for generative AI in content marketing.
But generative AI cannot replace content marketers.
How should content marketers prepare?
Sources
Media Gallery
About This Report
What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.
Topics
Content Marketing
B2B Marketing
Artificial Intelligence (AI)
Worldwide
Table of Contents
Executive Summary
Where can generative AI have the biggest impact in content marketing right now?
Other promising use cases for generative AI in content marketing.
But generative AI cannot replace content marketers.
How should content marketers prepare?
Sources
Media Gallery

Executive Summary

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. Here’s a breakdown of the tools’ pros and cons, guidance on where to invest time and resources, and ideas about when to stay human.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Where can generative AI have the biggest impact in content marketing right now?
  3. Other promising use cases for generative AI in content marketing.
  1. But generative AI cannot replace content marketers.
  2. How should content marketers prepare?
  3. Sources
  1. Media Gallery

Charts in This Report

How Are Digital Marketers and Content Creators Worldwide Currently Using AI Content Tools? (% of respondents, Nov 2022)How Long Do Digital Marketers and Content Creators Worldwide Think It Will Take for AI-Generated Content to Be Indistinguishable from Human-Generated Content? (% of respondents, Nov 2022)

authors

Kelsey Voss

Contributors

Jennifer Merritt
Vice President, Content
Tracy Tang
Senior Researcher
Debra Aho Williamson
Principal Analyst
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