The news: Salesforce-owned Slack has a beta-testing waitlist for ChatGPT integration.

• The generative AI-enhanced business communication tool can craft replies to colleagues in seconds and search for answers about projects and workplace topics, per The Verge.
• The app version will include a three-dot icon in a given thread with a “Draft reply” option, letting users edit automated responses.
• Slack’s upgrade coincides with Salesforce unveiling its Einstein GPT, a generative AI offering based on OpenAI tech that can generate sales and marketing emails, answer customer service questions, and write code.

Go big or go home? Salesforce’s move is in line with the trend of tech companies exploring generative AI integration from all product angles.

• The idea that AI could boost the global economy by $15.7 trillion by 2030 has ignited a gold rush among tech companies to carve out their slice of market share.
• Fears about being left behind are driving enterprises to seek productivity gains from the technology. The pressure is on tech companies like Google to deliver pathways for making those anticipated gains a reality.

Look for net value: Generative AI is a powerful but messy technology that warrants careful implementation. Slack’s new bot could be instrumental in helping users quickly find vital information—if it produces accurate and up-to-date responses.

Slack has been a go-to tool for alleviating corporate concerns about remote work hindering collaboration and eroding team cohesion. Allowing AI-generated dialogue between colleagues could result in a little time-saving at the expense of thoughtful workplace interactions.

• As is the case with marketing emails, crafting personal, authentic messages is worthwhile for professional relationship-building even if generative AI excels at mimicking style and tone.
• Companies should consider what could be gained as well as what could be lost from AI tool adoption.

Related content:

• Microsoft leads the software market and could see a $40B profit hike with ChatGPT
• Meta unveils AI that could beat ChatGPT on performance, efficiency
• Economists warn AI will create billionaires and leave office workers jobless

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

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