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October 26, 2022

Ways That Their Marketing Team Currently Personalizes Its Communications With Consumers According to US Senior Marketing Professionals, June 2022 (% of respondents)

Note

Respondents were asked "In what ways does your marketing team currently personalize its communication with consumers?"

Methodology

Data is from the October 2022 MoEngage report "Future of Marketing: Why Personalization Matters" in partnership with ClickZ. 107 US senior marketing professionals were surveyed during March-June 2022. Respondents were Director level or above.

Featured In

BuzzFeed plans to lean into personalization using OpenAI—but not in its newsroom

Sources

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Chart Title

Ways That Their Marketing Team Currently Personalizes Its Communications With Consumers According to US Senior Marketing Professionals, June 2022 (% of respondents)

Publication Date

October 26, 2022

Sources

Featured In

BuzzFeed plans to lean into personalization using OpenAI—but not in its newsroom

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Personalization United States

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