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Luxury Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Luxury

Chase serves up predictions for 2026 travel and dining fads

Article
Jan 02, 2026

Chase’s anticipated travel and dining trends focus on experiential and novel landscapes and experiences, and continues a push for luxury in dining.

Luxury Ecommerce 2025

Luxury Ecommerce 2025

Report
Oct 30, 2025

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

Consumers raise expectations for luxury brands amid new definition of worth

Article
Oct 14, 2025

As the murky economic climate leads consumers to adjust their spending priorities, they're looking for luxury brands that can sell them more than a status symbol. Some 88% of high-income consumers now define status by knowledge rather than material possessions, according to a new report by Team One’s Global Affluent Collective.

How Coach is brewing up experiences

Article
Oct 09, 2025

Amid a challenging economic climate, luxury brands seek new ways to prove value to and win over young shoppers. By serving food and drink alongside products, retailers are turning stores into places where consumers can linger, connect, and spend. Coach’s coffee strategy is a prime example.

Amex throws its hat into the media network ring, chasing luxury and travel ad dollars

Article
Oct 06, 2025

American Express debuted Amex Ads, a new digital advertising platform that allows brands to connect with its 34 million customers, per a press release. Amex Ads will go live on AmexTravel.com before spreading to other Amex platforms. Amex has the power to link advertisers with high-spending consumers, which are driving the bulk of US spending during a period of economic uncertainty—and Amex’s earnings. By granting access to consumers who already are interested in prestige travel and dining experiences, advertisers can attach themselves to Amex’s strong brand halo for luxury experiences, delivering strong ROI for ad spend.

Younger consumers’ summer travel bills mean banks have an important role to play in getting back on track

Article
Aug 07, 2025

The trend: In June, we covered how Gen Zers intended to prioritize planning for summer over their financial futures. They said they would return to their finances when summer is over but spend more on nonessentials in the meantime. CIT Bank’s 2025 summer vacation survey reveals they did just that. What this means for banks: As we near the end of summer travel, financial institutions should prepare campaigns that advertise budgeting and savings products that can help their customers get back on track financially. Such products could include high-yield savings accounts, in-app budgeting tools, certificates of deposit, and automated savings features.

Infopack: Spain 2025​

Infopack: Spain 2025​

Report
Aug 04, 2025

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.​

Jewelry emerges as luxury’s bright spot

Article
Jul 16, 2025

The news: Cartier owner Richemont beat sales expectations for the quarter ended June 30, as wealthy shoppers weary of price hikes on designer handbags and apparel opted to spend their money on jewelry instead. Our take: Shoppers’ move away from products like Chanel handbags—seen by many as overpriced—and toward items like Cartier Love bracelets that are expected to better hold their value reflects the (partly self-inflicted) challenges luxury brands now face.

Infopack: Germany 2025

Infopack: Germany 2025

Report
Jul 01, 2025

Germany’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

The State of France Fashion Ecommerce 2025

The State of France Fashion Ecommerce 2025

Report
Jun 24, 2025

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

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Gen Z is ready to splurge on summer fun

Article
Jun 20, 2025

The news: Gen Z is preparing an ambitious lineup of summer fun—including domestic and international travel, shopping and dining, and vacation upgrades—to a degree that outstrips millennials, Gen X, and baby boomers, per a study by Bread Financial. Our take: Gen Zers invest in work/life balance and are willing to spend to maximize their R&R experiences. Brands should meet this generation with luxury-first options and seamless experiences to maximize their return on investment for the younger cohort willing to spend to make a good time a great one.

Infopack: Italy 2025

Infopack: Italy 2025

Report
May 27, 2025

Italy’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

The brewing beauty battle between Walmart, Amazon, and Target

Article
May 21, 2025

Though beauty has remained a relatively resilient category amid rising prices, tariffs could put a damper on that as they take hold. 29% of US adults say they’ll likely cut back on beauty/personal care spending if tariffs raise prices, according to February 2025 data from CivicScience. That’s why retailers like Walmart, Amazon, and Target are boosting their beauty offerings to drive sales and increase customer loyalty. Here’s how.

FAQ: US-EU Trade War

FAQ: US-EU Trade War

Report
May 16, 2025

A trade war between two of the world’s largest consumer markets would cause significant disruption for consumers, retailers, and brands in Europe.

Department stores lean into exclusivity, experience to woo shoppers

Article
Apr 23, 2025

"Department stores are getting a bad rap," said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "The way that department stores were structured as this one-hit wonder shop where you could find every single thing under one roof is a fallacy." Department stores are in a tough spot, as Hudson BAy’s recent bankruptcy shows. But ones that embrace new kinds of experiences, like the newly opened Printemps luxury department store in New York City's Financial District, might have the right idea for the future of department stores.

Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship

Audio
Apr 16, 2025

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

Economic blackout, digital beauty, luxury calm and other key stats from this week

Article
Mar 07, 2025

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, the economic blackout day made an impact, ecommerce buoys beauty, and luxury spending continues.

Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Nearly three-quarters of low-income consumers see fast food as a luxury

Nearly three-quarters of low-income consumers see fast food as a luxury

Article
Feb 19, 2025

Less than a third of US consumers with a household income of more than $100,000 see fast food as a luxury, compared with 71% of consumers with an income of less than $30,000, according to April 2024 data from LendingTree.

US Luxury Consumers and Their Path to Purchase

US Luxury Consumers and Their Path to Purchase

Report
Feb 14, 2025

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.

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