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Luxury Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Luxury

The rise of dupes: How retailers and brands can adapt

Article
Jan 29, 2025

The explosive rise of dupe videos—where shoppers hunt for budget versions of luxury items—is reshaping how retailers compete for customers. With rising financial pressures, shoppers are increasingly turning to store brands and lower-priced alternatives that mimic higher-end products. This shift is not just a matter of necessity but has also evolved into a culture where consumers proudly share their budget-friendly finds.

Department stores are top choice for luxury purchases

Department stores are top choice for luxury purchases

Article
Jan 14, 2025

Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to “The EMARKETER Luxury Survey” conducted by Bizrate Insights in August 2024.

EV adoption stalls amid cost concerns and policy uncertainty under Trump

EV adoption stalls amid cost concerns and policy uncertainty under Trump

Article
Jan 10, 2025

President-elect Trump’s plans to cut EV incentives and expand oil production could drive up vehicle costs, undermining Biden’s clean-energy policies.

Personal luxury goods sales growth reaches nadir in 2024

Personal luxury goods sales growth reaches nadir in 2024

Article
Dec 05, 2024

Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an August 2024 EMARKETER forecast.

UK Trends to Watch in 2025

UK Trends to Watch in 2025

Report
Nov 26, 2024

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Luxury Ecommerce 2024

Luxury Ecommerce 2024

Report
Nov 20, 2024

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

Reimagining Retail: The shopping habits of high-income consumers and how best to market to them

Audio
Nov 20, 2024

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

JPMorgan seeks to attract mass affluent customers with high-end financial center experiences

Article
Oct 17, 2024

The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.

Cart abandonment benchmarks: Which categories have the highest and lowest rates

Cart abandonment benchmarks: Which categories have the highest and lowest rates

Article
Sep 26, 2024

The average cart abandonment rate worldwide was 73.9% in the 12 months ending July 2024, according to data from Dynamic Yield.

Physical luxury sales lag, but off-price Neiman Marcus, Nordstrom are picking up shoppers

Article
Sep 04, 2024

While luxury sales are slowing as consumers flock to cheaper retailers for apparel, beauty, and other goods, luxury retailers with off-price brands, like Neiman Marcus Last Call and Nordstrom Rack, are seeing store visits climb.

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Brands turn to clienteling to connect in-store, online experiences

Article
Jul 16, 2024

Clienteling is a retail tactic that helps brands forge a deeper connection with customers via 1-to-1 relationships between store associates and customers.

Off-price stores maintain their appeal as shoppers look to score deals

Off-price stores maintain their appeal as shoppers look to score deals

Article
May 23, 2024

TJX, Ross Stores are bullish as shoppers search for value: Both companies raised their profit outlooks in anticipation of growing demand and continued market share gains.

Win over Gen Z with wellness, social media, and low prices

Article
May 14, 2024

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.

Social, resale, and beauty: 3 things buoying a slowing luxury retail market

Article
May 03, 2024

“There's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,” our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Expanding into new markets and raising prices isn’t always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

Why retailers should care about the post-purchase experience

Article
Mar 08, 2024

Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.

Costco’s Q4 reflects consumers’ shift to essentials over luxuries

Article
Oct 19, 2023

Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.

Worldwide personal luxury sales climb toward the half-trillion mark

Article
Oct 13, 2023

Worldwide personal luxury sales will grow from $415.45 billion in 2023 to $499.59 billion in 2027, but growth is slowing, according to our forecast.

Luxury Ecommerce 2023

Luxury Ecommerce 2023

Report
Oct 09, 2023

As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.

Luxury spending decelerates as US consumers focus on savings and travel

Article
Jun 01, 2023

Luxury spending in the US is returning to historical norms: Shoppers are increasingly focused on saving money and travel.

US Cross-Border Buyers Forecast 2023

US Cross-Border Buyers Forecast 2023

Report
May 16, 2023

Cross-border ecommerce is rising in popularity as US consumers look for value amid inflation. But growth has slowed from previous boom years.

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