Luxury Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Luxury
Which luxury products do US shoppers buy in-store?

Which luxury products do US shoppers buy in-store?

Article
Feb 15, 2022

Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail had the widest lead in the food and beverage category, followed by watches and jewelry. Digital got the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

Luxury Goods, a Market Many Consumers in China Shopped for Internationally, Is Now Making Headway Locally

Luxury Goods, a Market Many Consumers in China Shopped for Internationally, Is Now Making Headway Locally

Article
Oct 27, 2020

The way consumers in China are shopping for luxury goods is changing amid the pandemic, with more purchases happening locally because of shelter-in-place protocols and travel restrictions.

Affluents in France, Germany and the UK

Affluents in France, Germany and the UK

Report
Jul 09, 2018

Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.

Online Luxury Purchasing Rises as Lower End Bolsters Sales

Online Luxury Purchasing Rises as Lower End Bolsters Sales

Article
Feb 07, 2018

Digital sales of luxury goods were initially slow to take off, trailing many other sectors, but online luxury shopping now is gaining rapidly, spurred by sales of lower-end luxury goods and by younger shoppers accustomed to purchasing practically everything online.

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