For luxury brands, tapping into the partnership channel presents a unique opportunity to reach new audiences and maximize brand awareness. The pay-for-performance partnership model mitigates risk by allowing luxury brands to work with partners that can curate rich stories all the way down the purchase funnel for an established community.
While mid-tier retailers like Bed Bath & Beyond and Kohl’s struggle, discount and luxury retailers are seeing success as some consumers trade down amid inflation while others splurge to treat themselves amid tough times, respectively. But these polar opposites are using the same tools and tactics to attract new customers and retain current ones.
Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe’s, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let’s not forget Target’s famous Canadian failure. Here’s a look at how brands on both sides of the border have fared, and the lessons you can learn from them.
As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.
Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?
From the explosion of ChatGPT to confusing economic indicators, the first quarter of 2023 has proven to be a mixed bag for retail. We break down major developments from the past few months and what they mean for the year ahead.
We asked our analysts which companies they have their eyes on this year and why they’re positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.
Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.
In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.
See our latest industry KPIs for ecommerce.
High-end luxury is having a moment. Consumers in this category haven’t been hurt by inflation the same way the average US consumer has, so brands need to elevate to hold onto them.
The top product category for US luxury buyers is footwear, followed by handbags and leather goods, cosmetics and beauty products, and fragrance. Less than one-third of these shoppers bought accessories such as eyewear, jewelry, and watches in the past year.
The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.
Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.
While others are struggling, luxury brands are taking a victory lap.
The economy looks very different to high-income consumers: Luxury sales continue to soar, while lower-income shoppers rethink their priorities.
Despite a less-than-stellar Q2, eBay still has few tricks up its sleeve.
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail had the widest lead in the food and beverage category, followed by watches and jewelry. Digital got the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.