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Luxury Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Luxury

Partnerships afford luxury brands high-end outcomes | Sponsored Content

Article
May 12, 2023

For luxury brands, tapping into the partnership channel presents a unique opportunity to reach new audiences and maximize brand awareness. The pay-for-performance partnership model mitigates risk by allowing luxury brands to work with partners that can curate rich stories all the way down the purchase funnel for an established community.

A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale

Article
Apr 25, 2023

While mid-tier retailers like Bed Bath & Beyond and Kohl’s struggle, discount and luxury retailers are seeing success as some consumers trade down amid inflation while others splurge to treat themselves amid tough times, respectively. But these polar opposites are using the same tools and tactics to attract new customers and retain current ones.

Lessons learned from brands and retailers selling across the US-Canada border

Article
Apr 20, 2023

Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe’s, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let’s not forget Target’s famous Canadian failure. Here’s a look at how brands on both sides of the border have fared, and the lessons you can learn from them.

Luxury Goods in the Middle East

Luxury Goods in the Middle East

Report
Apr 19, 2023

As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.

US Online Fashion Resale 2023

US Online Fashion Resale 2023

Report
Apr 05, 2023

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

What retail’s Q1 2023 can tell us about Q2 and beyond

Article
Apr 05, 2023

From the explosion of ChatGPT to confusing economic indicators, the first quarter of 2023 has proven to be a mixed bag for retail. We break down major developments from the past few months and what they mean for the year ahead.

From exploding growth to leaning into loyalty and luxury, here’s why these 5 retailers are the ones to watch

From exploding growth to leaning into loyalty and luxury, here’s why these 5 retailers are the ones to watch

Article
Feb 14, 2023

We asked our analysts which companies they have their eyes on this year and why they’re positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

4 retail focus areas for omnichannel growth in 2023

Article
Feb 03, 2023

Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.

What’s happening with luxury in 5 charts

What’s happening with luxury in 5 charts

Article
Nov 22, 2022

In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.

Luxury retail gains in online average order value

Luxury retail gains in online average order value

Article
Sep 28, 2022

See our latest industry KPIs for ecommerce.

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How to elevate a luxury brand

Article
Sep 22, 2022

High-end luxury is having a moment. Consumers in this category haven’t been hurt by inflation the same way the average US consumer has, so brands need to elevate to hold onto them.

The top luxury categories among US consumers

The top luxury categories among US consumers

Article
Sep 20, 2022

The top product category for US luxury buyers is footwear, followed by handbags and leather goods, cosmetics and beauty products, and fragrance. Less than one-third of these shoppers bought accessories such as eyewear, jewelry, and watches in the past year.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

Tech is driving luxury brand engagement

Tech is driving luxury brand engagement

Article
Sep 14, 2022

Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

While luxury sales soar, economic headwinds begin to take their toll

Article
Jul 29, 2022

The economy looks very different to high-income consumers: Luxury sales continue to soar, while lower-income shoppers rethink their priorities.

What's in store for eBay?

Article
Jul 21, 2022

Despite a less-than-stellar Q2, eBay still has few tricks up its sleeve.

Which luxury products do US shoppers buy in-store?

Which luxury products do US shoppers buy in-store?

Article
Feb 15, 2022

Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail had the widest lead in the food and beverage category, followed by watches and jewelry. Digital got the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.

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