What tariffs has the Trump administration imposed on EU countries?
What retaliatory tariffs has the EU considered or already imposed on US products?
How dependent are EU economies on US demand?
How will US tariffs potentially affect businesses in Europe?
Which EU countries are most exposed to US tariffs?
How has consumer sentiment in the EU shifted in response to the threat of a trade war?
What retail and ecommerce categories are most exposed to current and proposed tariffs?
How are European retailers and brands adjusting their sourcing strategies to mitigate tariff impacts?
How are retailers and brands adapting their pricing strategies in response to tariffs and inflationary pressures?
How are trade tensions affecting advertising budgets and spend among EU firms?
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Since early 2025, the Trump administration has aggressively escalated tariffs on European imports, ending years of relatively stable transatlantic trade. In response, the EU has threatened sweeping retaliatory tariffs on US goods, fueling fears of a prolonged trade war between two of the world’s largest consumer markets. While both sides have agreed to a 90-day negotiation window, consumers, brands, and retailers are already feeling the pinch from the economic fallout.
This report was compiled with the help of generative AI, using data and analysis original to EMARKETER.
Editor’s note: Tariff updates are happening at a breakneck pace. This content is current as of May 16, 2025, but you can stay up to date with all of our latest coverage on the impact of tariffs here.
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Table of Contents
What tariffs has the Trump administration imposed on EU countries?
What retaliatory tariffs has the EU considered or already imposed on US products?
How dependent are EU economies on US demand?
How will US tariffs potentially affect businesses in Europe?
Which EU countries are most exposed to US tariffs?
How has consumer sentiment in the EU shifted in response to the threat of a trade war?
What retail and ecommerce categories are most exposed to current and proposed tariffs?
How are European retailers and brands adjusting their sourcing strategies to mitigate tariff impacts?
How are retailers and brands adapting their pricing strategies in response to tariffs and inflationary pressures?
How are trade tensions affecting advertising budgets and spend among EU firms?
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