The news: Gen Z is preparing an ambitious lineup of summer fun—including domestic and international travel, shopping and dining, and vacation upgrades—to a degree that outstrips millennials, Gen X, and baby boomers, per a study by Bread Financial.

Travel itineraries: Gen Zers make up 35% of travelers preparing to leave the country for summer vacation. Of Gen Zers preparing to travel domestically or internationally, 61% will be flying to their destinations.

Shop-till-you-drop: Before departing for trips, 88% of travelers will go shopping. 71% of Gen Zers plan to drop cash on apparel, 49% on footwear, and 45% on beauty and personal care items.

But the spending doesn’t stop there: 61% of Gen Zers also anticipate shopping during their trips. Comparatively, only 57% of Millennials and Gen Xers and 53% of Boomers plan to partake in retail therapy.

Convenience is key: Time is money, and Gen Zers are willing to pay for it. Twenty-three percent of the younger generation is willing to spend more for premium upgrades, and 17% are willing to do the same to skip the line/priority access.

Our take: Gen Zers invest in work/life balance and are willing to spend to maximize their R&R experiences. Brands can rely on luxury-first options and seamless experiences to take full advantage of the younger cohort's willingness to spend to make a good time a great one.

Elite credit cards like Amex have followed this formula to draw in Gen Zers. The issuer launched a White Lotus-themed deal to attract the under 30 cohort to the Four Seasons Resort in  Thailand and offers exclusive experiences at events like Coachella and the US Open—blending the components of experiential luxury and exclusivity to keep cardholders hooked.