Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation
As AI features stall, Samsung’s trifold Galaxy marks the return to hardware-led innovation

As AI features stall, Samsung’s trifold Galaxy marks the return to hardware-led innovation

Article
May 09, 2025

As on-device AI fizzles, bold hardware is back—Samsung’s sleek, hinge-forward design aims to reset smartphone expectations and premium pricing logic.

How Apple could dominate AI-powered smart glasses in the next three years

How Apple could dominate AI-powered smart glasses in the next three years

Article
May 09, 2025

As Vision Pro stumbles, Apple is plotting a comeback with AI-ready, fashion-forward glasses—powered by custom chips and its unbeatable dev ecosystem.

Grocers double down on private labels as shoppers seek value

Grocers double down on private labels as shoppers seek value

Article
May 02, 2025

Private label sales growth outpaced national brands last year: Consumers' growing appetite for value is driving grocers to elevate their brands to compete against established names.

Behind the Numbers: Next-Gen AI: From Assistants, to Autonomous Agents, and Beyond

Audio
Apr 18, 2025

On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.

OpenAI’s next AI leap: Models that can come up with new ideas

Article
Apr 14, 2025

Its next-gen models are built to generate big ideas, not small talk—aiming squarely at science and high-value enterprise work.

Salesforce’s Agentforce saves 30,000 developer hours each month

Salesforce’s Agentforce saves 30,000 developer hours each month

Article
Apr 14, 2025

As AI agents take over the grunt work, coders can step into roles that look more like architects and less like keyboard jockeys.

Creative stacks in flux: Canva ups the ante in AI design race

Creative stacks in flux: Canva ups the ante in AI design race

Article
Apr 11, 2025

Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.

Cursor makes ‘vibe coding’ an accessible tool for marketing teams

Article
Apr 07, 2025

The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.

Microsoft at 50: Setting up its next act with cloud computing and AI at the core

Article
Apr 04, 2025

With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech’s next wave, even as regulators circle.

B2B Influencer Marketing

B2B Influencer Marketing

Report
Mar 27, 2025

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

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Reimagining Retail: The Unofficial Most Interesting Retailers List (March)

Audio
Mar 26, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Senior Director of Content Becky Schilling and Analyst Sara Lebow will defend their list against Principal Analyst Sky Canaves and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

Article
Mar 18, 2025

New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.

B2B Content Marketing

B2B Content Marketing

Report
Mar 14, 2025

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Behind the Numbers: How to Build a Brand From the Ground Up

Audio
Mar 14, 2025

On today’s podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify.

Roomba’s last run? iRobot faces shutdown within a year

Article
Mar 13, 2025

With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.

ChatGPT’s enterprise surge: 400 million users, 2 million businesses, and the race to profits

ChatGPT’s enterprise surge: 400 million users, 2 million businesses, and the race to profits

Article
Feb 24, 2025

Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.

Google expands to enterprise AI video generation with Veo 2

Google expands to enterprise AI video generation with Veo 2

Article
Feb 24, 2025

At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.

Fintechs are punching above their weight in genAI innovation

Article
Feb 07, 2025

Most firms have announced AI-related initiatives, but fintechs have a key advantage.

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Article
Jan 30, 2025

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.

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