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Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation
Payactiv asks CFPB to terminate safe harbor protections

Payactiv asks CFPB to terminate safe harbor protections

Article
Jul 06, 2022

The finserv curtailed the protections, seeking greater flexibility. Is the CFPB stifling innovation instead of promoting it?

E-health consultation services in MENA can make up for doctor shortage

Article
May 26, 2022

Online health consultation startups tackle doctor shortages in MENA: Esaal is leading the charge of health startups in the Middle East and Africa, where innovation is solving poor doctor-to-citizen ratios, obesity, and a growing mental health crisis.

Runway is first-to-market with D2C travel telehealth

Runway is first-to-market with D2C travel telehealth

Article
May 24, 2022

Runway gains first mover advantage with direct-to-consumer travel telehealth: It’s replacing expensive and antiquated travel clinics with online $30 pre-trip consultations and medications, disrupting a $12 billion market.

Spotlight: Canada Bank Technology Spending

Spotlight: Canada Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for competitive disruptors.

Spotlight: UK Bank Technology Spending

Spotlight: UK Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for regulatory disruptors.

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.

iPod was Apple’s gateway to consumer electronics exceptionalism

Article
May 12, 2022

From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.

Meta faces Facebook’s real-world problems

Meta faces Facebook’s real-world problems

Article
May 06, 2022

Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Article
Apr 13, 2022

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

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Chinese Big Tech takes lead in metaverse technologies with AR/VR patents

Chinese Big Tech takes lead in metaverse technologies with AR/VR patents

Article
Jan 31, 2022

China’s tech giants are racing to own the technology of the metaverse: Tencent, Baidu, Oppo, and Huawei are beating US counterparts to the AR/VR patent punch.

The Evolving Role of the CMO

The Evolving Role of the CMO

Report
Jan 19, 2022

The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.

China’s tech startups generated a record $131B in 2021 despite intense gov’t regulation

Article
Jan 12, 2022

Chinese startups defied growing government regulation in 2021: Record investments point to strong momentum and confidence in tech and innovation.

Open banking budgets must be sustained through 2022

Article
Dec 07, 2021

EU fintech and bank tech budgets rose in 2021, but evolving open banking legislation and user experience enhancements will demand further spending in 2022.

Qualcomm’s 5G modem for IoT could accelerate mission critical IoT applications

Qualcomm’s 5G modem for IoT could accelerate mission critical IoT applications

Article
May 25, 2021

The new IoT specialized 5G modem will improve IoT functionality in mission critical applications and may ultimately accelerate IoT device adoption among various industries.

Innovation Strategies at Small and Midsize FIs

Innovation Strategies at Small and Midsize FIs

Report
Feb 10, 2021

The pandemic is pushing consumers into digital banking channels, upping pressure on small and midsized banks to deliver value-added services and digital user experiences. They have to find ways of doing so on limited tech budgets to stay competitive.

Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback

Article
Oct 07, 2019

For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.

The Brand-Agency Relationship

The Brand-Agency Relationship

Report
Jun 13, 2019

This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.

Payment Innovation Is Driven by Competitive Pressures

Payment Innovation Is Driven by Competitive Pressures

Article
Oct 17, 2018

Like customer experience and digital transformation, the need for innovation has become a priority across industries. Retail is no exception. A new PYMNTS and AEVI survey examined what is motivating retailers to innovate payments. The biggest driver to innovate was competition (84.6%). No one wants to get left behind, and many just want to be on a level playing field.

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