Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation
Microsoft prepares for second round of layoffs

Microsoft prepares for second round of layoffs

Article
Oct 19, 2022

Widespread layoffs at Microsoft: The job cuts affect less than 1,000 but stretch across the organization in the latest example of Big Tech bracing for a recession.

The Banking Head of Digital’s Five-Year Innovation Strategy

The Banking Head of Digital’s Five-Year Innovation Strategy

Report
Oct 14, 2022

Taking risk on technology is crucial to competitive advantage: Banks are challenged to counter emerging threats, seize opportunities, and build an innovation pipeline. While digital organizations evolve, corporate labs, ventures, accelerators, and strategic investors lead the charge.

A Microsoft report on Gen Z and millennial workers is a lesson for Big Tech

Article
Sep 26, 2022

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

Japan is the next battleground for competing VR metaverses

Japan is the next battleground for competing VR metaverses

Article
Sep 16, 2022

Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse

5 possible growth areas for TikTok

5 possible growth areas for TikTok

Article
Aug 04, 2022

What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.

Big Tech leans on workers to correct growth miscalculations, putting innovation at risk

Article
Aug 04, 2022

Big Tech’s existential crisis: Following a decade-long heyday, announcements from tech leaders, layoffs, and hiring freezes indicate an abrupt cultural shift. A crisis looms as economics distracts from innovation.

Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty

Article
Aug 02, 2022

Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.

US surpasses 5% EV tipping point for mass adoption

US surpasses 5% EV tipping point for mass adoption

Article
Jul 13, 2022

EVs on track to surpass adoption targets: An electrified future could happen sooner thanks to a range of prices and model choices, high gas prices, and promised charging infrastructure.

Payactiv asks CFPB to terminate safe harbor protections

Payactiv asks CFPB to terminate safe harbor protections

Article
Jul 06, 2022

The finserv curtailed the protections, seeking greater flexibility. Is the CFPB stifling innovation instead of promoting it?

E-health consultation services in MENA can make up for doctor shortage

Article
May 26, 2022

Online health consultation startups tackle doctor shortages in MENA: Esaal is leading the charge of health startups in the Middle East and Africa, where innovation is solving poor doctor-to-citizen ratios, obesity, and a growing mental health crisis.

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Runway is first-to-market with D2C travel telehealth

Runway is first-to-market with D2C travel telehealth

Article
May 24, 2022

Runway gains first mover advantage with direct-to-consumer travel telehealth: It’s replacing expensive and antiquated travel clinics with online $30 pre-trip consultations and medications, disrupting a $12 billion market.

Spotlight: Canada Bank Technology Spending

Spotlight: Canada Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for competitive disruptors.

Spotlight: UK Bank Technology Spending

Spotlight: UK Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for regulatory disruptors.

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.

iPod was Apple’s gateway to consumer electronics exceptionalism

Article
May 12, 2022

From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.

Meta faces Facebook’s real-world problems

Meta faces Facebook’s real-world problems

Article
May 06, 2022

Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Article
Apr 13, 2022

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

Chinese Big Tech takes lead in metaverse technologies with AR/VR patents

Chinese Big Tech takes lead in metaverse technologies with AR/VR patents

Article
Jan 31, 2022

China’s tech giants are racing to own the technology of the metaverse: Tencent, Baidu, Oppo, and Huawei are beating US counterparts to the AR/VR patent punch.

The Evolving Role of the CMO

The Evolving Role of the CMO

Report
Jan 19, 2022

The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.

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