Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation

What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers

Audio
Apr 13, 2026

In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?

Nextdoor's AI click optimization delivers 4x more clicks for the same budget

Nextdoor's AI click optimization delivers 4x more clicks for the same budget

Article
Mar 17, 2026

With 1 in 4 UK homes reached, AI optimisation trims CPC 75% and boosts ROI for brands.

Gemini makes productivity agentic; marketers must keep brands from going generic

Article
Mar 11, 2026

As AI builds presentations from prompts, marketers must guard against polished but generic output.

Google globalizes non-skip ads as CTV becomes a premium reach play

Article
Mar 03, 2026

AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.

The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

Audio
Feb 25, 2026

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.

Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

Audio
Feb 20, 2026

On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.

Small businesses invest in marketing through inflation instead of pulling back

Small businesses invest in marketing through inflation instead of pulling back

Article
Feb 17, 2026

68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.

xAI brain drain escalates pressure in the AI arms race

Article
Feb 11, 2026

Half its founding team is gone, raising doubts about Grok’s pace as rivals lock in enterprise AI deals.

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

Audio
Feb 06, 2026

On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

Audio
Jan 30, 2026

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

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The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

Audio
Jan 28, 2026

On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.

What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

Audio
Jan 14, 2026

On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.

FIFA brings World Cup moments to TikTok, redefining how fans discover live sports

FIFA brings World Cup moments to TikTok, redefining how fans discover live sports

Article
Jan 09, 2026

FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce

The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

Audio
Jan 05, 2026

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most from the surge in video podcasts. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.

The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers

Audio
Dec 22, 2025

On today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Ragu Kamakshisundaram, Vice President of Media and Monetization at Viasat Ads. Listen everywhere, and watch on YouTube and Spotify.

What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers

Audio
Dec 15, 2025

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

Audio
Dec 05, 2025

On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s rapid rise, and how AI will transform search in the next 6–12 months. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.

Space manufacturing enters next phase with Vast’s Haven 1

Article
Nov 20, 2025

Speaking with EMARKETER at Web Summit, Vast chief astronaut and former NASA commander Drew Feustel described how the company’s Haven 1 station is designed to shift low Earth orbit from a research environment to a commercial manufacturing platform. Building on decades of ISS science, Vast aims to serve industries like biotech, pharmaceuticals, and advanced materials that benefit from microgravity’s unique conditions. With the space economy expected to reach $1.8 trillion by 2035, Feustel says the next leap is scaling production—from artificial retinas to specialty crystals—into repeatable, revenue-generating processes. For brands and investors, orbit is becoming a legitimate industrial supply chain.

How CMOs Are Overcoming AI Fatigue to Rebuild Trust

How CMOs Are Overcoming AI Fatigue to Rebuild Trust

Report
Nov 19, 2025

CMOs are confronting AI fatigue by refocusing on human creativity and trust. As automation accelerates, leaders are rebalancing efficiency with authenticity to restore credibility and performance.

The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers

Audio
Nov 17, 2025

On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social media? What’s the biggest takeaway regarding Meta using AI chatbot conversations to target ads? And do Meta's new smart glasses really have a future? Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, and Principal Analyst Minda Smiley. Listen everywhere, and watch on YouTube and Spotify.

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