Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation
DeepSeek’s disruption: How a Chinese startup is redefining AI’s efficiency and cost

DeepSeek’s disruption: How a Chinese startup is redefining AI’s efficiency and cost

Article
Jan 27, 2025

A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.

Mobile genAI apps hit mass adoption and fuel $1.1 billion YoY revenue surge

Article
Jan 27, 2025

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

P&G volume recovers as shoppers pay for innovation

P&G volume recovers as shoppers pay for innovation

Article
Jan 22, 2025

P&G’s investments in innovation are driving volume growth: The company gained share in Q2 and kept private labels at bay.

Trump’s AI reset sparks debate on innovation over safety

Trump’s AI reset sparks debate on innovation over safety

Article
Jan 22, 2025

By scrapping Biden’s AI order, Trump signals a hands-off approach, fueling AI competition but risking consumer privacy and security.

2024: The year AI agents transformed from chatbots to productivity powerhouses

2024: The year AI agents transformed from chatbots to productivity powerhouses

Article
Jan 02, 2025

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

2024: The year AI tried to transform smartphones but missed the mark

2024: The year AI tried to transform smartphones but missed the mark

Article
Dec 27, 2024

Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.

AI expanded beyond chatbots and into software solutions and agents in 2024

AI expanded beyond chatbots and into software solutions and agents in 2024

Article
Dec 26, 2024

2024 saw a pivot to specialized AI agents and personalized search tools, with on-device AI driving adoption despite skepticism about added costs for smartphones.

2024: The year Apple became an AI company

2024: The year Apple became an AI company

Article
Dec 20, 2024

Abandoning its EV ambitions, Apple focuses on AI-driven services and devices, aiming to lead on-device innovation while navigating fierce competition and regulatory battles

How CMOs Balance Brand Integrity and Bravery

How CMOs Balance Brand Integrity and Bravery

Report
Dec 20, 2024

CMOs are mastering brand bravery to stand out in competitive markets. Through bold strategies, innovative campaigns, and authentic storytelling, they balance daring moves with trust and integrity. In this report, four leading CMOs share how they transform risks into impactful brand actions.

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Global internet traffic grows 17% as Google maintains its digital dominance

Article
Dec 13, 2024

Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.

OpenAI could be the big winner of the latest Apple Intelligence genAI updates

OpenAI could be the big winner of the latest Apple Intelligence genAI updates

Article
Dec 11, 2024

Apple’s AI update embeds ChatGPT across iPhones and iPads, putting OpenAI’s tech at users’ fingertips and reshaping how genAI fits into daily life.

Nvidia navigates US-China trade tensions as antitrust probe, trade restrictions surface

Article
Dec 10, 2024

Navigating US sanctions and a Chinese antitrust investigation could derail Nvidia’s supply chain, delay cutting-edge hardware, and challenge its dominance in a global market.

Luma AI’s Dream Machine could disrupt marketing with genAI-powered video creation

Luma AI’s Dream Machine could disrupt marketing with genAI-powered video creation

Article
Nov 25, 2024

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Microsoft places security enhancements and AI innovations front and center at Ignite 2024

Microsoft places security enhancements and AI innovations front and center at Ignite 2024

Article
Nov 19, 2024

Resilience initiatives and advanced AI features aim to secure cloud services and cement its role in critical business and government tech.

Writer’s AI targets marketing copy, blogs, and social posts

Article
Nov 13, 2024

Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.

40% of Fortune 500 companies are using CrewAI’s AI agents

40% of Fortune 500 companies are using CrewAI’s AI agents

Article
Oct 23, 2024

By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.

Anthropic’s Claude unlocks desktop control and experimental automation features

Anthropic’s Claude unlocks desktop control and experimental automation features

Article
Oct 23, 2024

Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.

AI-powered personalization’s potential to make audio the most effective ad medium

AI-powered personalization’s potential to make audio the most effective ad medium

Article
Oct 22, 2024

AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers

How CMOs Are Using AI to Transform Their Strategies

How CMOs Are Using AI to Transform Their Strategies

Report
Oct 15, 2024

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

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