The role of the CMO is complex and ever-changing. Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.

Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?

Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.