Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation

China’s tech startups generated a record $131B in 2021 despite intense gov’t regulation

Article
Jan 12, 2022

Chinese startups defied growing government regulation in 2021: Record investments point to strong momentum and confidence in tech and innovation.

Open banking budgets must be sustained through 2022

Article
Dec 07, 2021

EU fintech and bank tech budgets rose in 2021, but evolving open banking legislation and user experience enhancements will demand further spending in 2022.

Qualcomm’s 5G modem for IoT could accelerate mission critical IoT applications

Qualcomm’s 5G modem for IoT could accelerate mission critical IoT applications

Article
May 25, 2021

The new IoT specialized 5G modem will improve IoT functionality in mission critical applications and may ultimately accelerate IoT device adoption among various industries.

Innovation Strategies at Small and Midsize FIs

Innovation Strategies at Small and Midsize FIs

Report
Feb 10, 2021

The pandemic is pushing consumers into digital banking channels, upping pressure on small and midsized banks to deliver value-added services and digital user experiences. They have to find ways of doing so on limited tech budgets to stay competitive.

Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback

Article
Oct 07, 2019

For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.

The Brand-Agency Relationship

The Brand-Agency Relationship

Report
Jun 13, 2019

This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.

Payment Innovation Is Driven by Competitive Pressures

Payment Innovation Is Driven by Competitive Pressures

Article
Oct 17, 2018

Like customer experience and digital transformation, the need for innovation has become a priority across industries. Retail is no exception. A new PYMNTS and AEVI survey examined what is motivating retailers to innovate payments. The biggest driver to innovate was competition (84.6%). No one wants to get left behind, and many just want to be on a level playing field.

Mixed Reality not a Reality for Most Companies, at Least for Now

Mixed Reality not a Reality for Most Companies, at Least for Now

Article
Aug 17, 2018

Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don't think it's important.

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