Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Innovation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Innovation

Chip shortages persist while some sectors face the burden of oversupply

Article
Jan 25, 2023

Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.

Microsoft is latest to jump on the tech layoffs bandwagon

Microsoft is latest to jump on the tech layoffs bandwagon

Article
Jan 19, 2023

Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.

Apple looking to ramp up in-house component design and production

Apple looking to ramp up in-house component design and production

Article
Jan 13, 2023

Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.

Microsoft’s $10B investment in OpenAI could help fuel AI funding trend

Microsoft’s $10B investment in OpenAI could help fuel AI funding trend

Article
Jan 11, 2023

Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.

Google expanded and contracted in 2022

Google expanded and contracted in 2022

Article
Dec 28, 2022

Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.

One year later: How has Facebook's Meta pivot fared?

One year later: How has Facebook's Meta pivot fared?

Article
Dec 27, 2022

Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to resuscitate legacy apps in a flagging ad-revenue reality.

What’s next for the smartphone market?

Article
Dec 23, 2022

Smartphone consolidation continues: Apple’s iPhone continues to gain share in the high end of the smartphone market while consumers get fewer options for affordable or entry-level 5G devices.

Nvidia’s text-to-image art push could intensify competition in generative AI

Nvidia’s text-to-image art push could intensify competition in generative AI

Article
Nov 18, 2022

Nvidia’s generative AI pivot: Its expertise in GPUs and imaging software gives Nvidia a first-mover advantage over other chipmakers. Will regulation and copyright law catch up with innovation?

Key takeaways from the Future of Meta report

Key takeaways from the Future of Meta report

Article
Oct 31, 2022

Insights from the Future of Meta report: We look at key VR hardware and software opportunities for Meta’s future as the company leverages its dominance in VR headsets to build its vision for the metaverse.

In line with the BaaS trend, Marqeta introduces seven new products

In line with the BaaS trend, Marqeta introduces seven new products

Article
Oct 26, 2022

The API-powered BaaS platform Marketa for Banking offers seven products and is available in 40 countries.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

China’s Big Tech sector braces for fallout as Xi secures third term

Article
Oct 25, 2022

The repercussions of China’s leadership overhaul: Markets in China, Hong Kong, and New York plunge over worries that Xi Jinping’s consolidation of power could further confound investment in Big Tech.

‘Diversity is innovation’: U.S. Bank talks fintech partnerships with Goalsetter

Article
Oct 25, 2022

Fintechs move from ‘the enemy’ to integral product partners: U.S. Bank and Goalsetter talked with Insider Intelligence’s Tiffani Montez about partnering with fintechs to boost innovation and diversity.

Microsoft prepares for second round of layoffs

Microsoft prepares for second round of layoffs

Article
Oct 19, 2022

Widespread layoffs at Microsoft: The job cuts affect less than 1,000 but stretch across the organization in the latest example of Big Tech bracing for a recession.

The Banking Head of Digital’s Five-Year Innovation Strategy

The Banking Head of Digital’s Five-Year Innovation Strategy

Report
Oct 14, 2022

Taking risk on technology is crucial to competitive advantage: Banks are challenged to counter emerging threats, seize opportunities, and build an innovation pipeline. While digital organizations evolve, corporate labs, ventures, accelerators, and strategic investors lead the charge.

A Microsoft report on Gen Z and millennial workers is a lesson for Big Tech

Article
Sep 26, 2022

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

Japan is the next battleground for competing VR metaverses

Japan is the next battleground for competing VR metaverses

Article
Sep 16, 2022

Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse

5 possible growth areas for TikTok

5 possible growth areas for TikTok

Article
Aug 04, 2022

What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.

Big Tech leans on workers to correct growth miscalculations, putting innovation at risk

Article
Aug 04, 2022

Big Tech’s existential crisis: Following a decade-long heyday, announcements from tech leaders, layoffs, and hiring freezes indicate an abrupt cultural shift. A crisis looms as economics distracts from innovation.

Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty

Article
Aug 02, 2022

Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.

US surpasses 5% EV tipping point for mass adoption

US surpasses 5% EV tipping point for mass adoption

Article
Jul 13, 2022

EVs on track to surpass adoption targets: An electrified future could happen sooner thanks to a range of prices and model choices, high gas prices, and promised charging infrastructure.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or