Google Trends & Statistics

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The Banking & Payments Show: US and UK digital wallet evolution

Audio
Mar 19, 2024

Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.

60% of TikTok users would jump to Reels following a ban

60% of TikTok users would jump to Reels following a ban

Article
Mar 18, 2024

While TikTok’s fate is in limbo, the sharks circle round: Surveys show strong support for Reels if the app is banned, while China says it doesn’t support a forced sale.

Big Tech accounts for nearly two-thirds of the US digital ad market

Big Tech accounts for nearly two-thirds of the US digital ad market

Article
Mar 18, 2024

Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.

Big Tech has amassed tremendous influence over the digital ad market

Big Tech has amassed tremendous influence over the digital ad market

Article
Mar 18, 2024

Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.

Amazon takes on Home Depot, Meta with Big Spring Sale

Amazon takes on Home Depot, Meta with Big Spring Sale

Article
Mar 14, 2024

Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.

Google’s update targets spam, but marketers can still use AI to create content

Article
Mar 07, 2024

Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.

Big Tech Antitrust 2024

Big Tech Antitrust 2024

Report
Mar 06, 2024

Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.

Google settles pending lawsuits to focus on wider antitrust battles

Article
Mar 05, 2024

Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.

Google will face a class-action antitrust lawsuit from small advertisers

Article
Mar 05, 2024

Google stares down another antitrust front: A class-action lawsuit alleging that the giant monopolized ad buying tools for small advertisers is on the docket.

Amazon could swing at Google with its own post-cookie solution

Amazon could swing at Google with its own post-cookie solution

Article
Feb 29, 2024

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an “identity-restricted world” as Google preps its solution.

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What’s the true cost of generative AI search innovation?

Article
Feb 29, 2024

Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc’s release of “Arc Search,” a mobile app that will search the internet based on a user’s query and deliver an AI-generated page summarizing the breadth of information it searched. It’s not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google’s Bard chatbot to Gemini as the company doubles down on AI search.

Connected TV, US

CollectionSnapshot
Feb 28, 2024

Digital Pay TV, US

CollectionSnapshot
Feb 28, 2024

Over-the-Top (OTT) Video Service Users, US

CollectionSnapshot
Feb 28, 2024

Pay TV Households & Viewers, US

CollectionSnapshot
Feb 28, 2024

YouTube, US

CollectionSnapshot
Feb 28, 2024

Can OpenAI develop a search engine to rival Google?

Article
Feb 27, 2024

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

Google gives search advertisers more transparency

Google gives search advertisers more transparency

Article
Feb 27, 2024

Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.

Walmart, Amazon, and Shopify leverage AI to improve the shopping experience

Article
Feb 27, 2024

2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.

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