We explore two case studies from credit unions that turned to tech to improve efficiency.

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.

Tinder’s AI flirts now, but it has range: “The Game Game” helps users charm dates, but its real edge is tone-savvy tech fit for customer support or hiring.

GenAI adoption complicates retailers’ customer acquisition strategies: Brands are struggling to optimize their websites and product listings to account for rising traffic from genAI tools.

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.

61% of US consumers have used AI tools for online shopping: Retailers have a clear opportunity to leverage the technology for more personalized experiences.

Consumers are turning to digital channels for medical information and advice and to research healthcare products, treatments, and services. Here’s what healthcare and pharma marketers need to know about converting information-seeking consumers into customers.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

Amazon’s Interests AI delivers personalized recommendations: The feature is the retailer’s latest genAI-powered attempt to make the ecommerce experience more relevant.

New Character AI feature offers opt-in parental reports: While better than nothing, teen users still control visibility—highlighting fragmented safety standards across AI chatbots.

Gemini 2.5 Pro’s logic-based responses and deep Workspace integration give it a massive edge in mainstream, enterprise-ready AI adoption

Unilever, Publicis emphasize AI: The companies are incorporating AI technology into their marketing efforts while maintaining a cautious approach that’s paying off.

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

Agentic AI features turn the suite into a strategic platform for enterprises—automating content and campaign work once handled by human creatives.

GenAI is playing a bigger role in the shopping experience: Consumers are turning to AI tools for product recommendations, research, and inspiration.

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

AI’s role in Hollywood expands: The Russo brothers' new studio will explore AI-assisted filmmaking AI skepticism persists in the industry.

Shopify is on an AI acquisition spree: The company’s latest purchase, Vantage Discovery, will enable it to offer brands genAI-powered search capabilities and improved product discovery.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.