Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Generative ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Generative ai
Big Tech ups the ante on AI for enterprise with generative data storytelling

Big Tech ups the ante on AI for enterprise with generative data storytelling

Article
Mar 20, 2023

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Fresh off $6.5B funding haul, devalued Stripe pursues AI payment products

Article
Mar 17, 2023

Its valuation took another big dip, but the raise could encourage other cash-hungry fintechs. Stripe’s OpenAI tie-in can open doors for both firms.

The Daily: GPT-4 is here, Snapchat's new AI chatbot, and can VR influencers save the metaverse?

Audio
Mar 17, 2023

On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg.

Google launches a PaLM API and injects AI chatbot tech into Workspace

Google launches a PaLM API and injects AI chatbot tech into Workspace

Article
Mar 16, 2023

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

How ads will integrate into AI-driven search and other questions you might have about generative AI

Article
Mar 16, 2023

Companies like Google and Microsoft are racing to incorporate generative AI into their search engines, while Grammarly and Shopify are using it to round out their offerings. We asked our analysts what generative AI-driven changes we can expect for advertising. “I think transparency is one of the bigger issues surrounding generative AI,” said Insider Intelligence analyst Gadjo Sevilla.

ChatGPT and Generative AI in the Creator Economy

ChatGPT and Generative AI in the Creator Economy

Report
Mar 15, 2023

Generative AI is a powerful brainstorming and content refinement tool for both marketers and creators. It will streamline the content creation process, but marketers need to be aware of its limitations.

OpenAI releases GPT-4 for paid users and talks up ‘human-level’ abilities

OpenAI releases GPT-4 for paid users and talks up ‘human-level’ abilities

Article
Mar 15, 2023

GPT-4 unmasked as Bing’s bot: OpenAI released another generative AI model. We can expect it to light a fire under Google’s Bard efforts as the AI race gains momentum.

Generative AI news roundup

Generative AI news roundup

Article
Mar 10, 2023

Generative AI gains momentum across multiple industries: Generative AI, including ChatGPT, has led to a boom as companies and startups alike race to integrate it into their products and businesses find new applications.

ChatGPT and Generative AI in Financial Services

ChatGPT and Generative AI in Financial Services

Report
Mar 09, 2023

Generative AI has ample applications within financial services over a three-year horizon, with payments the most promising sector because of its breadth of potential use cases.

Salesforce’s Slack is the latest to get juiced by generative AI

Salesforce’s Slack is the latest to get juiced by generative AI

Article
Mar 09, 2023

Bots might soon replace professional interactions: ChatGPT is coming to Slack as companies go all in on generative AI. It would be wise to tally the pros and cons of AI adoption.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
AI is emerging as a tool for email automation for B2B marketers

AI is emerging as a tool for email automation for B2B marketers

Article
Mar 08, 2023

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

ChatGPT and Generative AI in Insurance

ChatGPT and Generative AI in Insurance

Report
Mar 07, 2023

ChatGPT and generative AI have taken the business world by storm. But how valid is the buzz around the technology? And how should insurance leaders act on the opportunity in 2023?

ChatGPT enters the Apple App Store policy battleground

ChatGPT enters the Apple App Store policy battleground

Article
Mar 06, 2023

Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.

Generative AI has the power to transform the banking industry over the next three years

Article
Mar 03, 2023

The technology has promising use cases across the banking sector. We highlight where and what banks should do to prepare.

The Daily: Consumer awareness of AI, generative AI's limits, and why AI search might be a disaster

Audio
Mar 03, 2023

On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

AI’s exponential advancement could spur $15.7T in economic growth by 2030

Article
Mar 02, 2023

OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.

Where will generative AI have the biggest impact in banking?

Article
Mar 02, 2023

Generative AI could revolutionize various verticals within banking. Here's our take on the top four areas where the technology could have the greatest impact.

ChatGPT and Generative AI in Banking

ChatGPT and Generative AI in Banking

Report
Mar 01, 2023

ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.

Around the World: ChatGPT and other generative AI platform adoption across regions

Audio
Feb 24, 2023

In today’s episode, host Bill Fisher is joined by analysts Carina Perkins and Paul Briggs, and researcher Man-Chung Cheung to talk about the buzz surrounding ChatGPT, and how different regions are seeing different patterns of development in the generative AI field.

ChatGPT and Retail

ChatGPT and Retail

Report
Feb 23, 2023

ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or