Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon’s ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.

New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.

The CFPB signaled it’s taking a more proactive stance in policing banks’ AI chatbots, including dishing out penalties.

AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.

To ensure your brand doesn’t fall into a bland or copycat marketing spiral, our analysts said AI should be a starting point and that the human element is essential. They also warned of conformity. Here are their insights into the risks that generative AI poses to brand originality and where the technology can help brands experiment.

Advertising employment peaks: AI advances may promise potential disruption.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

JPMorgan is opening more branches and launching AI-powered tools to woo new customers.

Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.

ChatGPT makes up information. When it comes to assessing brand strength, these so-called “hallucinations” can be a tool for evaluating what brand associations really are. And those same hallucinations can be fed back into ChatGPT to generate customer profiles, marketing copy, and even new products. Here’s how.

OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.

Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.

As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.

On today’s episode, we look at the various angles of generative AI in banking. In our "Headlines" segment, we discuss regulators' urgency to install oversight over the rapidly advancing technology. In "Story by Numbers," we examine the percentage of executives that are not aware of how fast generative AI is coming, as well as discuss an old number that has been around the finance world for a while about human customer service agents versus bots. And in "For Argument's Sake," we take sides in the debate over whether generative AI will raise the bar or level the playing field for small and regional banks. Tune in to the discussion with host Rob Rubin, our analyst Eleni Digalaki, and vice president of content strategy Dan Van Dyke.

Walmart lags behind Amazon in total ecommerce sales, retail media ad dollars, and retail subscriptions. But there may be ways for it to minimize the gap in certain areas, namely search and AI capabilities.

The company is threading artificial intelligence into its core products and services used by millions of users while doubling down on AI accountability. Read online

Google turns to generative AI to give shoppers a helping hand: The search engine aims to simplify consumers’ purchase decisions by arming consumers with more information.

Microsoft’s new Bing has had a persistent hold over headlines. Combine this with a third consecutive quarter of ad loss for YouTube and the picture for Google may look less than rosy. But the company remains in good shape, with overall earnings beating expectations. It remains dominant in search, and YouTube use is still remarkably high. Here’s a closer look.

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.