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Generative ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Generative ai
Generative AI poised to disrupt finance as BloombergGPT rolls out to the company’s terminals

Generative AI poised to disrupt finance as BloombergGPT rolls out to the company’s terminals

Article
Apr 12, 2023

Rivals are likely to spring up for Bloomberg’s recently unveiled generative AI platform. But they won’t have access to its Terminals' data.

US advertising industry loses 2,100 Jobs in March, marking biggest decline since January 2021

Article
Apr 11, 2023

Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.

The Daily: How ChatGPT will change healthcare, bad reviews become positive change, and subscription primary care

Audio
Apr 10, 2023

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Meta to launch generative AI advertising tools, but legal battles are unresolved

Meta to launch generative AI advertising tools, but legal battles are unresolved

Article
Apr 06, 2023

Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.

How will generative AI impact the creator economy?

Article
Apr 05, 2023

Generative AI will serve as a creative spark for sponsored content and spur new growth in the creator economy.

What retail’s Q1 2023 can tell us about Q2 and beyond

Article
Apr 05, 2023

From the explosion of ChatGPT to confusing economic indicators, the first quarter of 2023 has proven to be a mixed bag for retail. We break down major developments from the past few months and what they mean for the year ahead.

Leading AI researcher gives sobering warning about OpenAI’s AGI ambitions

Leading AI researcher gives sobering warning about OpenAI’s AGI ambitions

Article
Apr 04, 2023

AGI would be like an ‘alien civilization’: A top AI researcher issues a dire warning about tech companies training advanced models. There’s a safer, more productive approach to AI.

6 tips for using ChatGPT and other generative AI in social media campaigns

Article
Mar 31, 2023

Social media ad spend declined in the second half of 2022, and the category will make up a shrinking slice of total digital ad spend in the US this year, according to our forecast. But brands still need a social media presence. That’s where AI and ChatGPT can help. Here are six uses for generative AI in organic social campaigns.

3 uses for ChatGPT in retail

Article
Mar 30, 2023

ChatGPT will transform formulaic tasks like product descriptions and inventory management. As OpenAI makes more integrations available, adoption will become increasingly common. Here’s how major retailers are already using ChatGPT.

From ChatGPT to social commerce, here are 4 trending topics from Shoptalk 2023

From ChatGPT to social commerce, here are 4 trending topics from Shoptalk 2023

Article
Mar 29, 2023

“Everybody’s talking about generative AI,” said our analyst Suzy Davidkhanian. “The underlying question is, will it last? Or will it be the next metaverse?” (Spoiler alert: She thinks it’s here to stay.) Davidkhanian shares her thoughts on some of the overarching trends from this week’s event.

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Reimagining Retail: Shoptalk 2023—Livestream shopping, generative AI, and the fulfillment experience

Audio
Mar 28, 2023

On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.

5 developments to watch on the generative AI startup front

5 developments to watch on the generative AI startup front

Article
Mar 27, 2023

Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.

AI-powered Bing is making inroads on Google’s search lead

Article
Mar 27, 2023

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.

ChatGPT and Generative AI Around the World

ChatGPT and Generative AI Around the World

Report
Mar 27, 2023

The buzz around generative AI has reached a fever pitch, but the technology is being developed and deployed at different rates in various parts of the world. Here’s a guide to how mature it is in key regions, and what’s next for generative AI.

Instacart, Klarna, Shopify deepen ties with ChatGPT

Article
Mar 27, 2023

ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.

Klarna eyes competitive edge through ChatGPT partnership

Klarna eyes competitive edge through ChatGPT partnership

Article
Mar 27, 2023

It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.

The state of banking in 5 charts

The state of banking in 5 charts

Article
Mar 27, 2023

Between bank collapses and a prolonged crypto winter, 2023 has not been kind to the banking industry. But that doesn’t mean things can’t turn around. Here are five charts on what’s good (consumer trust remains steady), what’s bad (crypto’s downfall continues), and some areas of opportunity (the rise of ChatGPT).

ChatGPT and Generative AI in Media and Advertising

ChatGPT and Generative AI in Media and Advertising

Report
Mar 24, 2023

Generative AI has the potential to completely transform how media and advertising industries work. But it will remain on both industries’ margins if it fails to overcome skepticism and even hostility from consumers, publishers, and advertisers.

ChatGPT and Generative AI in Content Marketing

ChatGPT and Generative AI in Content Marketing

Report
Mar 23, 2023

What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

Q&A: Insider Intelligence on tackling the rapidly changing retail world

Article
Mar 21, 2023

The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.

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