As 2023 comes to an end, this is the data you need to kick-start 2024.

Precipitously decreased funding is creating headwinds for fintech, but emerging environmental and regulatory crises will present innovative startups and vendors with lucrative opportunities in 2024.

The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.

When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you. Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult’s Fastest Growing Brands 2023 report, and what brands can learn from their ascent.

On today's podcast episode, we discuss what employers expect their staffs to know about generative AI, whether every company will end up with their own custom version of ChatGPT, and the dos and don'ts of using generative AI in the workplace. Tune in to the discussion with our analyst Jacob Bourne and vice president of content, strategy, and operations Dan Van Dyke.

Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.

Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.

To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.

We dive into how Mastercard and other payment providers are thinking about the technology and what it holds for the future

On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.

The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.

Generative AI implementation in marketing is well underway. Now, marketers’ concerns have shifted from how to use generative AI to what the technology means for consumer data and privacy, if models are trustworthy, and where human oversight comes in.

On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Marketing data is essential to success, but marketers face tough conditions in a changing B2B landscape. Investments in data and related tools need to be carefully chosen and demonstrate proven ROI.

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.