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EMARKETER

ChatGPT and Generative AI in Insurance

Reality, Hype, What’s Next, and How to Prepare

Report by Eleni Digalaki  |  Mar 7, 2023
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Table of Contents
Executive Summary
Where will generative AI have the biggest impact in insurance?
What are the most—and least—promising use cases over a three-year horizon?
How should insurers prepare for the rise of generative AI?
Sources
Media Gallery
About This Report
ChatGPT and generative AI have taken the business world by storm. But how valid is the buzz around the technology? And how should insurance leaders act on the opportunity in 2023?
Topics
Insurance
Marketing Tactics
Worldwide
Table of Contents
Executive Summary
Where will generative AI have the biggest impact in insurance?
What are the most—and least—promising use cases over a three-year horizon?
How should insurers prepare for the rise of generative AI?
Sources
Media Gallery

Executive Summary

ChatGPT, a conversational AI model built by OpenAI, is the most talked-about technology of 2023. And it has piqued the interest of insurance industry leaders. But where exactly will ChatGPT, and generative AI broadly, have the greatest impact? And what are its most and least promising use cases? In this report, we delve into the future of generative AI and provide actionable steps for insurance providers to prepare for its rise.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Where will generative AI have the biggest impact in insurance?
  1. What are the most—and least—promising use cases over a three-year horizon?
  2. How should insurers prepare for the rise of generative AI?
  1. Sources
  2. Media Gallery

authors

Eleni Digalaki

Contributors

Yoram Wurmser
Principal Analyst
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