Increased time spent on CTV, social video’s shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

Big Tech’s energy shift: Companies like Google and Microsoft are increasingly turning to nuclear energy to meet the escalating power demands of AI, but regulators could stop projects before they start.

Facing regulatory scrutiny, market share erosion, and diversification risks, OpenAI must innovate in multimodal AI while proving profitability to sustain its industry leadership.

Keep it simple, smart, and familiar: Forget futuristic pendants and pins—AI wearables that look like regular gear but pack powerful features will be the ones capturing market share in 2025.

CMOs are mastering brand bravery to stand out in competitive markets. Through bold strategies, innovative campaigns, and authentic storytelling, they balance daring moves with trust and integrity. In this report, four leading CMOs share how they transform risks into impactful brand actions.

Retail genAI use is skyrocketing: Retailers are wielding the tech to improve productivity and the customer experience while shoppers rely on genAI to uncover deals and product recommendations.

AI video technology attracts early adopters: Brands like TCL embrace imperfect results for cost savings.

The top B2B marketing trends in 2025 include AI-driven insights, first-party data strategies, and balancing automation with authenticity. In this report, marketers and agencies can learn how to embrace these evolving strategies in order to boost engagement, trust, and ROI.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

China’s retail sector will grow from government stimulus, retail’s genAI revolution will have a far-reaching impact, India’s quick commerce will heat up, China’s retailers will face pushback in the region, and Xiaohongshu will further establish itself.

What Omnicom and Interpublic’s merger means for the industry: The Big Four will become the Big Three in a move that shifts industry power dynamics.

On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Microsoft partners with HarperCollins to train AI on books: A $5K-per-title deal offers new data for AI but renews questions about compensation and AI’s effect on creativity.

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

Shoppers want help: Too many choices online can overwhelm consumers and leave them frustrated by the effort required to make a purchase decision.

Docs struggle to use ChatGPT for diagnosing illnesses: Chatbots have greater diagnostic accuracy by themselves than physicians using AI. We examine how doctors can get more comfortable using AI for medical diagnostics.

The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here’s how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.

Walmart’s ad revenues grow 28% in Q3: Flipkart drives 50% international growth, while Walmart Connect expands with more marketplace sellers.

Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.