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Generative ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Generative ai
Google’s Gemini goes rogue, intensifies AI safety concerns

Google’s Gemini goes rogue, intensifies AI safety concerns

Article
Nov 18, 2024

A shocking response forces the tech giant to address safety flaws amid rising genAI adoption.

Nordstrom relies on genAI to boost holiday sales

Article
Nov 18, 2024

Nordstrom gives its shopping app a genAI upgrade: The department store retailer hopes enhanced search and personalization capabilities will give it an edge this holiday season.

Google’s Pixel phones use AI to combat rising scam calls

Article
Nov 14, 2024

Scam Detection uses on-device AI to flag suspicious calls, offering a powerful edge in the smartphone race.

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Virtually all companies want to invest in AI

Article
Nov 14, 2024

GenAI reaches a crossroads: While nearly all executives embrace AI investments, employee apprehension and lagging adoption expose cracks in the workforce’s readiness for an AI-powered future.

Amazon’s next billion-dollar bet on Anthropic could involve a shift away from Nvidia’s hardware

Article
Nov 08, 2024

Amazon considers Anthropic stake: Backing the startup and offering cheaper infrastructure could help Amazon expand its AI influence, but the move could restrict Anthropic’s options in the long run.

UK Gen Z Digital Behaviors 2024

UK Gen Z Digital Behaviors 2024

Report
Nov 08, 2024

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Researcher OpenNotes, Abridge partner to enhance AI-generated patient visit summaries

Article
Nov 07, 2024

OpenNotes, Abridge partner to enhance AI-generated visit summaries: Providing patients with easier-to-understand summaries could reduce the time clinicians spend responding to patients.

Mango bets on AI for campaign imagery and product design

Article
Nov 01, 2024

Mango replaces some human models with genAI: The retailer is bullish on the technology’s ability to speed up content creation and reduce costs, despite some skepticism from consumers

Which banks ranked in the 100 most valuable brands?

Article
Nov 01, 2024

Six banks made Interbrand’s top brand ranking for their financial performances, influence, and brand strength.

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Generative AI for B2B Marketing

Generative AI for B2B Marketing

Report
Oct 31, 2024

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

Voice shopping is not a major commerce channel, but genAI and Gen Z could change that

Article
Oct 31, 2024

As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.

Weird AI roundup: Pets, pigs, and plants get AI-enhanced

Article
Oct 30, 2024

With new tools, humans get better insights into animal welfare and plant health, paving the way for more humane and efficient care.

Walmart unveils early Black Friday deals

Walmart unveils early Black Friday deals

Article
Oct 28, 2024

For Walmart, Black Friday officially starts on November 11: The retailer will offer savings throughout the month, with exclusive deals and early sales access for online shoppers and Walmart+ members.

Data Drop: 5 Charts on Grocery Technology

Data Drop: 5 Charts on Grocery Technology

Report
Oct 25, 2024

Every step of the grocery shopping journey is being digitized; how do consumers feel about it?

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Article
Oct 24, 2024

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

Generative AI for Advertising and Media Strategy

Generative AI for Advertising and Media Strategy

Report
Oct 15, 2024

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Google Shopping gets an AI makeover to deliver more personalized, relevant searches

Article
Oct 15, 2024

To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.

How CMOs Are Using AI to Transform Their Strategies

How CMOs Are Using AI to Transform Their Strategies

Report
Oct 15, 2024

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

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