US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Social commerce is booming in the UK, but the era of hyper-growth is coming to an end. Even so, social will continue gaining share of the digital wallet through 2029.

After years of athleisure dominating closets, denim jeans are back in the spotlight. As brands reinvest in fit, quality, and cultural relevance, the US denim market is set to reach $21.5 billion by 2028, according to Euromonitor International.

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

As Primark celebrates its 10-year anniversary in the US, the European retail giant navigates the challenges of building brand awareness in a competitive American market while staying true to its core value proposition that made it a cultural institution in the UK and Ireland.

Most (53.7%) visits to US fashion and apparel websites came from direct traffic between July 2024 and June 2025, per an August SimilarWeb report.

To promote its new NextGen Acela fleet, Amtrak invited students from New York School of Design to compete in a competition to produce “Trak Suits” in two categories: one couture look and one ready-to-wear for consumer purchase.

Generative AI advertising is drawing consumer backlash after brands including J.Crew, Shein, and Skechers released campaigns marred by obvious AI flaws. Internet sleuths and critics pointed to distorted figures, suspicious likenesses, and poorly rendered images, accusing companies of chasing novelty at the expense of quality. The incidents highlight consumer frustration with brands prioritizing speed and cost savings over authenticity—particularly in fashion and retail, where heritage and trust are core to brand equity. Experts argue AI can accelerate creative production, but only when paired with human direction and craftsmanship. Missteps reveal the risks of treating AI as a replacement.

Consumer spending will be restrained during the 2025 holiday season as shoppers remain cautious amid ongoing economic uncertainty. That means retail and ecommerce will see the slowest growth since we started tracking the metrics.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

The market will return to growth in 2025, but retailers face ongoing disruption from ultra-fast-fashion players and TikTok Shop.

A trade war between two of the world’s largest consumer markets would cause significant disruption for consumers, retailers, and brands in Europe.

Australia’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

HBO's hit show “The White Lotus,” is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl’s have seized the opportunity.

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.