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Fashion Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fashion
Luxury Ecommerce 2024

Luxury Ecommerce 2024

Report
Nov 20, 2024

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

US Retail Industry Ad Spending 2024

US Retail Industry Ad Spending 2024

Report
Oct 04, 2024

Retail has come off its lengthy run of outperforming overall US ad spending growth. While growth will dip below the average for all industries in 2024, the pace is set to pick up again in 2025 and 2026.

Fashionable moves by Walmart, Amazon, and more take the September spotlight

Article
Sep 27, 2024

September was style month, with Walmart hitting New York Fashion Week, Levi’s launching an app for stylist recommendations, Old Navy going vintage, and more. See who else made our September unofficial most interesting retailers List.

Reimagining Retail: The Unofficial Most Interesting Retailers List (September)

Audio
Sep 25, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Western Europe Ecommerce Forecast 2024

Western Europe Ecommerce Forecast 2024

Report
Sep 05, 2024

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

Infopack: Apparel 2024​

Infopack: Apparel 2024​

Report
Aug 30, 2024

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.​

US Ecommerce Forecast 2024

US Ecommerce Forecast 2024

Report
Aug 23, 2024

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

US Holiday Shopping 2024

US Holiday Shopping 2024

Report
Aug 20, 2024

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Around the World: How sustainable are current subscription services and loyalty programs?

Audio
Jul 29, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

Ecommerce resale is growing slower than previously expected

Ecommerce resale is growing slower than previously expected

Article
Apr 24, 2024

US ecommerce resale volume will hit $80.60 billion this year, a growth of 3.4% YoY, per our December 2023 forecast.

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SXSW 2024

SXSW 2024

Report
Mar 26, 2024

Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.

US Fashion Ecommerce 2024

US Fashion Ecommerce 2024

Report
Mar 13, 2024

Our latest forecast and exclusive consumer surveys highlight the most compelling omnichannel opportunities for fashion brands, retailers, and marketers.

How fashion brands are using Discord, Substack, and Facebook Groups

Article
Jan 30, 2024

It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.

6 retailers to watch in 2024

Article
Jan 25, 2024

Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire’s leans on content to engage Gen Zalphas. Meanwhile, Macy’s downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent “Reimagining Retail” podcast episode.

Retail & Ecommerce Sales, UK

CollectionSnapshot
Jan 24, 2024
UK Ecommerce by Category 2024

UK Ecommerce by Category 2024

Report
Jan 23, 2024

UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

Western Europe Trends to Watch in 2024

Western Europe Trends to Watch in 2024

Report
Dec 15, 2023

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

Resale Volume, US

CollectionSnapshot
Dec 05, 2023

UK Retail Sales, by Product Category

CollectionSnapshot
Nov 08, 2023

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