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UK Ecommerce by Category 2024

Steady Growth Returns as Spend Shifts Online Across Most Major Categories

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About This Report
UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

After several years of significant volatility, UK ecommerce sales are stabilizing. Future growth will be fueled by a further shift online across most major categories, although brick-and-mortar will remain an important part of the mix. This deck will:

  • Share our latest forecast for UK retail and ecommerce sales.
  • Explain our predictions for ecommerce sales across four major categories: food and beverage; textiles, clothing, and footwear; household goods; and health, personal care, and beauty.
  • Help brands and retailers capitalize on opportunities for growth.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Carina Perkins

Contributors

Suzy Davidkhanian
VP, Content
Jasmin Ellis
Forecasting Analyst
Bill Fisher
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