Fashion Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fashion

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

The fashion industry boosts its use of sustainable materials, but greenwashing remains

The fashion industry boosts its use of sustainable materials, but greenwashing remains

Article
Jun 29, 2022

The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Farfetch’s $200 million investment in Neiman Marcus underscores the importance of physical retail

Farfetch’s $200 million investment in Neiman Marcus underscores the importance of physical retail

Article
Apr 06, 2022

Farfetch and Neiman Marcus join forces to update luxury retail for the ecommerce age: The fashion platform will invest up to $200 million in the retailer, with the latter using Farfetch’s ecommerce tools to power digital channels.

US Apparel Retail Features Benchmark 2022

US Apparel Retail Features Benchmark 2022

Report
Mar 31, 2022

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

Fashion resale is popular among consumers, but platforms struggle to make money

Fashion resale is popular among consumers, but platforms struggle to make money

Article
Mar 09, 2022

Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

What’s driving growth in online fashion resale?

What’s driving growth in online fashion resale?

Article
Jan 26, 2022

Fashion resale surged during the pandemic under a unique set of circumstances.

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A sustainability strategy will be a need-to-have for retailers

A sustainability strategy will be a need-to-have for retailers

Article
Dec 06, 2021

Sustainability, no longer merely a buzzword, will be critical to how brands and retailers respond to changing consumer expectations about product sourcing, packaging, and delivery.

Shopping with AR on Social Media

Shopping with AR on Social Media

Report
Dec 06, 2021

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Fashion online resale platforms to reach nearly $31 billion by 2025

Article
Dec 03, 2021

Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.

Mucinex Eyes Social Commerce to Help Bolster D2C Business

Article
Oct 29, 2020

Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

Amazon Prime Day 2020

Amazon Prime Day 2020

Report
Sep 29, 2020

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

Is the Pandemic Driving Demand for Leisurewear?

Is the Pandemic Driving Demand for Leisurewear?

Article
Jul 30, 2020

As consumers now spend much of their days at home, some have taken to wearing comfortable attire full-time. One in five US adults said they purchased clothing that is considered loungewear or leisurewear since the pandemic began, according to a June 2020 survey from CivicScience.

Six Influencers on Collaborating with Brands

Article
May 26, 2020

For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.

How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry

Article
Feb 12, 2020

For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Article
Jan 27, 2020

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

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