Trump may pursue 100% tariffs on movies produced overseas: The proposal promises to upend the American film industry.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

Disney’s ad-supported automated inventory goes global: The move unlocks new opportunities for advertisers to capitalize on Disney’s massive reach.

Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.

YouTube tops TV rankings: Nielsen’s February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.

First-party data is becoming essential: As third-party cookies disappear, brands like The New York Times, Disney, and McDonald’s are leveraging direct consumer relationships to improve ad targeting and measurement.

Target looks to add $15 billion in sales by 2030: However, 2025 is shaping up to be a tough year, as tariffs dampen discretionary demand and shoppers push back against its DEI policies.

Hulu’s technical breakdown at the Oscars sparks backlash: Subscribers missed key moments as the stream crashed early, exposing the platform’s struggles with high-profile live events.

Sports drives growth for Disney and Fubo: Both saw success in recent months, largely attributed to their merger and emphasis on sports content.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

Target teams up with Disney on a new bedding collection: The expansion of its Pillowfort private-label line should help drive sales and brand loyalty.

Marvel falters while Neon surges: The weekend box office numbers might come down to marketing.

Warren urges DOJ to investigate Disney’s Fubo acquisition over competition concerns: The senator warns the deal could eliminate a key streaming rival, raising prices and reducing consumer choice.

Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.

Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.

Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.