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Disney Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Disney
DirecTV and Dish Network merger will attempt to stave off linear’s decline

DirecTV and Dish Network merger will attempt to stave off linear’s decline

Article
Sep 30, 2024

DirecTV and Dish Network attempt to claw back linear TV’s power: A proposed merger would create a pay TV giant that could help it in carriage negotiations.

The Disney+ password-sharing crackdown is here. How will it play out?

Article
Sep 26, 2024

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

Disney ditches Slack after data breach, putting pressure on Salesforce to boost on security

Disney ditches Slack after data breach, putting pressure on Salesforce to boost on security

Article
Sep 20, 2024

After a hack exposed sensitive internal data, Disney is looking for other solutions, raising the stakes for Salesforce to restore trust in its products.

Fubo gets October court date with Disney, Fox, and WBD, further delaying Venu Sports launch

Fubo gets October court date with Disney, Fox, and WBD, further delaying Venu Sports launch

Article
Sep 13, 2024

More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.

Charter Spectrum takes the path of least resistance with streamers

Article
Sep 12, 2024

Charter Spectrum will offer Max to its customers: A carriage deal with Waner Bros. Discovery continues the trend of streamers winning out in pay TV negotiations.

DirecTV gears up to escalate its fight with Disney

Article
Sep 09, 2024

DirecTV signals a broader pay TV battle with Disney: The company filed an FCC complaint against Disney for anticompetitive practices regarding carriage fees.

Video game performers end strike with new AI agreements

Video game performers end strike with new AI agreements

Article
Sep 09, 2024

Performers win key concessions, but holdouts like Disney and EA signal a slower path toward industry changes.

Pay TV faces 'existential' crisis in new Disney-DirecTV dispute

Article
Sep 03, 2024

Disney’s carriage fee dispute game plan: The company blocked access to ESPN and more for DirecTV customers, flexing its power over pay TV providers.

Streaming services crack down on piracy as subscription costs rise

Streaming services crack down on piracy as subscription costs rise

Article
Aug 30, 2024

What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.

The Weekly Listen: Venu Sports (the Disney, Fox, and Warner venture) gets blocked, how to sell folks on AI, and more

Audio
Aug 23, 2024

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

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The Weekly Listen: The Paris Olympics’ ads and viewership habits, X sues advertisers, and more

Audio
Aug 16, 2024

On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

3 new ad formats from Disney, YouTube and Instacart and what they mean for marketers

Article
Aug 15, 2024

Disney is encouraging its viewers to play. Instacart is balancing food content and advertising. YouTube is experimenting with less-intrusive picture-in-picture placements for livestreams. Here is how advertisers can capitalize.

Disney celebrates its first quarter of streaming profits

Article
Aug 07, 2024

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

The Weekly Listen: Google decides to keep cookies, a Spotify for movies, and more

Audio
Jul 26, 2024

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

NBA strikes gold with $76 billion in new media deals. Here are the winners and losers.

NBA strikes gold with $76 billion in new media deals. Here are the winners and losers.

Article
Jul 25, 2024

NBA lands historic media deals: New agreements with Disney, NBC, and Amazon promise expanded coverage and increased accessibility for fans.

Latin America Ad Spending 2024

Latin America Ad Spending 2024

Report
Jul 23, 2024

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Disney could be struggling to connect with kids in the digital age

Disney could be struggling to connect with kids in the digital age

Article
Jul 16, 2024

Disney has a youth problem: YouTube is increasingly the destination for children's content, which doesn't bode well for the House of Mouse.

YouTube dominates US TV viewership, beating out Netflix, according to latest Nielsen data

Article
Jul 01, 2024

YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.

The Daily: Disney leads TV usage, a partnership between Walmart and the House of Mouse, and how many is too many bundles?

Audio
May 21, 2024

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

4 stand-out themes from 2024 upfronts: sports, ad tech, and politics

Article
May 17, 2024

All eyes have been on streaming at this year’s upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.

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