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EMARKETER

YouTube overtakes Disney in February TV viewing share

Article by Jeremy Goldman  |  Mar 25, 2025
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YouTube overtakes Disney in February TV viewing share
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TV
TV Advertising
United States

The news: YouTube has officially topped all TV platforms in Nielsen’s February Media Distributor Gauge report, capturing 11.6% of total TV viewing and surpassing Disney for just the second time since the rankings launched.

  • The milestone marks a 53% increase in YouTube’s share from two years ago and reinforces the platform’s growing prominence on the biggest screen in the home.
  • Disney dropped to second place, partly due to the February absence of major sports events like the NFL Playoffs and College Football Championship, which boosted its January numbers.

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