Cotd Trends & Statistics
Most Gen Z and millennials are comfortable making travel purchases on mobile
Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.
Meta led in digital ad revenue growth every quarter in the last year
Meta’s digital ad revenue growth has exceeded that of Pinterest and Snap for the fourth consecutive quarter in Q2 2024, according to the company’s earnings.
Gen Z is more likely than millennials to make online purchases from creators
73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.
YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed
Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings.
Video is the most effective Amazon ad solution, according to retail decision-makers
48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.
CTOs are responsible for driving generative AI strategy
59% of executives worldwide say CTOs are the leaders responsible for driving generative AI (genAI) strategy, according to April 2024 data by Google Cloud and the National Research Group.
Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year
Walmart’s digital ad revenue grew 26% in Q2 2024, ahead of Amazon’s 20% growth, according to the company’s earnings.
Most US creators have not been approached by political advertisers
39% of US creators have been approached to work on paid political content for either this election year, past election years, or both, according to June 2024 data by Censuswide and Billion Dollar Boy.
Amazon was the highest trafficked digital retailer by unique visitors in June
Amazon received 236.9 million unique US visitors in June 2024, according to Comscore. It far exceeded Walmart in second with 137.2 million unique visitors.
Social media users will surpass linear TV viewers next year
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
Digital ad revenue is growing faster for Google than Microsoft
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.
Digital makes up over three-quarters of total ad spend in the US
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
The top 10 apparel retail sites by unique visits
Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.
Millennials are the generation most likely to play online games
Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.
Gen Z is more likely to use social commerce during the holidays than other age groups
Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.
B2B marketers aim to up their social media and video content this year
More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.
Nearly all US browsers could become cookieless in the future
87% of US browsers could become cookieless long term, according to our analysis of StatCounter data.
Meta’s ad share is nearly 3 times the share of time spent on its platforms
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
Most advertisers are interested in commerce media outside of retail
58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.
US adults spend most social media time on Facebook—but not Gen Z
US adults spend more time on Facebook (20 minutes) than any other platform, followed by TikTok (18 minutes), per our June 2024 forecast.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts