Key stat: 48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor. Another 39% believe sponsored products are Amazon’s ROAS-driving ad solution.

Beyond the chart:

• This year, video will make up 35.7% of total US digital ad spend, amounting to $108.15 billion, according to our March 2024 forecast.
• Amazon’s $41.95 billion in US retail media ad revenue this year will account for more than three-quarters (77.0%) of the total retail media ad market, according to our March 2024 forecast.

Use this chart: Advertisers can use this chart to evaluate their Amazon ad spend and make a case for diversifying ad formats.

Related EMARKETER reports:

• US Amazon Ecommerce Forecast 2024 (Subscription required)
• The Retail Media Opportunity (Subscription required)

Methodology: Data is from the August 2024 Feedvisor report titled "Retail Media Revealed: Brands' Strategies and Innovations for 2024" conducted by Zogby Analytics. 1,000+ US retail business decision-makers were surveyed online during January-March 2024.