Cotd Trends & Statistics
Generative AI hits 100 million user milestone in US
This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.
Best Buy puts more sponsored product listings in top placements compared with other retail sites
Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.
The Olympics are the biggest sports event for sponsorships this year
21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.
TikTok views lead to shares, research, purchases—especially among women
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
Getting the best prices motivates US shoppers to use retail apps
50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report.
Amazon Subscribe & Save loses share across CPG categories
Amazon’s Subscribe & Save program lost share across nine of the top 10 consumer packaged goods (CPG) categories between 2023 and 2024, according to June data from Numerator.
Social network users are increasing their use of Reddit more than any other channel
Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.
High delivery costs frustrate online shoppers the most, data shows
igh delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL.
More than a third of CMOs lean on genAI for productivity, personalization, and more
Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.
Financial media network ad spend will more than quadruple over the next 2 years
US financial media network (FMN) spend will hit $1.50 billion in 2026, $1.15 billion higher than this year, per our June 2024 forecast.
Most US/UK holiday shoppers will start before Thanksgiving this year
27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.
Retail and dining foot traffic is up
US retail and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai.
2024 Summer Olympics could be the most watched televised event in eight years
The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting.
OOH’s share of total media ad spend continues gradual decline
Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.
Google will remain the top destination for ad spend in the generative AI era
70.5% of US traditional search ad spend will go to Google in 2026, according to our March 2024 forecast.
More than half of brands take advantage of non-endemic partnerships
53% of brands often leverage data and media opportunities with retailers that do not carry their products, according to August 2023 data by Merkle.
CEOs expect efficiency, cost savings from generative AI by 2025
Over half (52%) of CEOs worldwide expect generative AI to achieve efficiency and cost savings next year, according to an April 2024 survey from IBM Institute for Business Value (IBV) conducted by Oxford Economics.
People think social media, search companies most impacted by generative AI
72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
Ranking US adults' credit usage in 2024
Two-thirds (66%) of US adults have used a credit card within the last 12 months, the most popular method of credit usage, according to an April 2024 survey from NerdWallet conducted by The Harris Poll.
LGBTQ+ consumers prefer brands that get involved in social issues
64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
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