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EMARKETER

YouTube holds the largest share time spent with TV

Article by Meaghan Yuen  |  Sep 19, 2024
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YouTube holds the largest share time spent with TV
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Topics
Connected TVs
Digital Video
Video-on-Demand (VOD)
United States
Share of Time Spent With TV in the US, by Media Company, July 2024 (% of total)
E-Mail ChartDownload

Key stat: YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

Beyond the chart:

  • YouTube is the first streaming platform tracked by Nielsen Gauge to exceed more than a 10% share of daily viewership.
  • The platform’s growth may be thanks to an increase in viewership of sports content, which reached 35 billion hours in Q2 2024, growing 45% YoY, YouTube’s CEO, Neal Mohan, told the Financial Times.

Use this chart: Advertisers can use this chart to plan connected TV (CTV) budgets per streamer and emphasize YouTube’s dominance.

Related EMARKETER reports:

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