Key stat: Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.

Beyond the chart:

• Shein’s US success has come from ad blitzes. The company spent $300 million to $400 million on marketing and consumer acquisition in 2023, per estimates by Bernstein analyst Robin Zhu reported by The Information.
• Shein shoppers were less likely than Amazon shoppers to complete an apparel purchase, per Tinuiti data from March 2024. (The Comscore data does not reflect unique visits to Amazon as it is not strictly an apparel retailer.)

Use this chart:

• Demonstrate the impact of marketing on a brand’s digital presence.
• Evaluate apparel ecommerce competitors.

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Note: Data was provided to EMARKETER by Comscore.