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EMARKETER

Amazon was the highest trafficked digital retailer by unique visitors in June

Article by Meaghan Yuen  |  Aug 30, 2024
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Amazon was the highest trafficked digital retailer by unique visitors in June
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Topics
Digital Shoppers & Buyers
Retail Performance Metrics
United States
Top 10 US Digital Retailers, Ranked by Unique Visitors, June 2024 (millions)
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Key stat: Amazon received 236.9 million unique US visitors in June 2024, according to Comscore. It far exceeded Walmart in second with 137.2 million unique visitors.

Beyond the chart:

  • Amazon also leads in US retail ecommerce sales, claiming 40.9% of market share this year, per our July 2024 forecast.
  • The top three US digital retailers by unique visitors also have sizable retail media businesses, although at different scales: This year, Amazon will account for 77.0% of US retail media ad revenue, Walmart for 6.8%, and eBay for 1.2%, according to our March 2024 forecast.

Use this chart: Digital advertisers can use this chart to guide retail media investments, while product distributors can determine their wholesale strategy.

Related EMARKETER reports:

Note: Data was provided to EMARKETER by Comscore.

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