Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
AI Visibility Index: Retail Store Movers and Leaders

AI Visibility Index: Retail Store Movers and Leaders

Article
Nov 05, 2026

In September 2026, we analyzed 11,250 ChatGPT and 11,250 Google Gemini recommendations across 23 retail store categories to compile the AI Visibility Index.

AI Visibility Index: Retail Store Insights Q4 2026

AI Visibility Index: Retail Store Insights Q4 2026

Report
Nov 03, 2026

Which US retail store had the highest AI mention rate in September 2026?

Retailers lean on Thanksgiving meal deals to win value-conscious shoppers

Article
Nov 03, 2026

Inexpensive meal bundles can attract budget-conscious shoppers, but retailers need quality and convenience to keep them.

Ulta brings Whoop into beauty retail as wellness brands seek new audiences

Article
Nov 03, 2026

Whoop’s partnership with Ulta opens a new sales channel as consumers combine health, wellness, and beauty spending.

Digital Video Forecast and Trends Q3 2026

Digital Video Forecast and Trends Q3 2026

Report
Nov 02, 2026

Connected TV ad buying is shifting toward private programmatic deals as advertisers seek greater control. But fragmented buying paths, limited transparency, and mounting ad tech fees complicate the push for efficiency.

Walmart begins powering CTV targeting in Vibe with 3,300 audience segments

Article
Oct 30, 2026

Vibe’s 3,300 shopper segments give advertisers a more direct route from TV exposure to lower-funnel outcomes.

US Retail Media Ad Spending Forecast H2 2026

US Retail Media Ad Spending Forecast H2 2026

Report
Oct 28, 2026

Retail media ad spending keeps climbing, but growth is slowing and the largest networks are tightening their grip. Off-site advertising, CTV, and AI shopping ads offer new revenue opportunities, while smaller networks face mounting pressure to stand out.

Infopack: China Shoppers 2026

Infopack: China Shoppers 2026

Report
Oct 27, 2026

China’s shopping landscape is transforming as AI reshapes product discovery and purchasing decisions. From AI shopping agents to shifting priorities, changing consumer behavior is creating new opportunities and challenges for brands and retailers.

Target and Walmart space out holiday deals to keep shoppers engaged

Article
Oct 26, 2026

Distinct events and merchandise refreshes aim to give shoppers more reasons to return.

Walmart teams up with General Medicine to expand its online healthcare marketplace

Article
Oct 26, 2026

Walmart expands its digital healthcare marketplace with General Medicine, bringing personalized care shopping and new competition for online healthcare players.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Affirm targets big-ticket wholesale spending with Sam’s Club

Article
Oct 22, 2026

Installments can lower the upfront hurdle of bulk shopping as more consumers finance groceries.

Walmart prepares its ecommerce platform for AI shopping agents

Article
Oct 22, 2026

New guardrails and technical infrastructure aim to make agentic shopping easier without sacrificing customer control.

Elevated diesel prices put retailers’ tariff-funded price cuts at risk

Article
Oct 19, 2026

Rising fuel expenses could eat into the savings retailers planned to pass on through tariff refunds.

Online grocery sets a new record as shoppers shift more spending

Article
Oct 19, 2026

Walmart and Amazon control most of the channel, leaving traditional grocers fighting for a smaller share.

Worldwide Ad Spending H2 2026

Worldwide Ad Spending H2 2026

Report
Oct 19, 2026

AI is fueling a banner year for global advertising, pushing digital spending to new heights despite economic and geopolitical stresses. Retail media is surging worldwide, while Meta and Amazon gain ground in the battle for ad dollars.

CTV, FAST, and creator marketing are converging

Article
Oct 13, 2026

As FAST audiences expand, brands can connect social and streaming campaigns to reach ad-receptive viewers.

Smarter pricing tools are raising new questions about consumer trust

Article
Oct 06, 2026

Walmart and McDonald’s are drawing lines around dynamic pricing as consumers grow wary of how prices are set.

AI Visibility Index: Apparel and Fashion Movers and Leaders

AI Visibility Index: Apparel and Fashion Movers and Leaders

Article
Oct 02, 2026

In Q3 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the AI Visibility Index.

AI Visibility Index: Apparel and Fashion Insights Q3 2026

AI Visibility Index: Apparel and Fashion Insights Q3 2026

Report
Oct 01, 2026

AI recommendations for apparel and fashion favor established brands, but visibility is tightly contested and varies sharply by category. Retailer and publisher sources also shape which brands surface, and which land in the top spot.

AI Visibility Index: US Consumer Health Leaderboard, August 2026

AI Visibility Index: US Consumer Health Leaderboard, August 2026

Article
Oct 01, 2026

In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or