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Consumer spending Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer spending
Consumer tech brands face pressure to prove value this holiday

Consumer tech brands face pressure to prove value this holiday

Article
Sep 16, 2025

Heading into the holiday shopping season, US adults plan to spend over $900 on average on consumer tech products, but they’re concerned about tariffs and prices, per a new CNET survey. Consumers’ top four worries revolve around costs, including tariffs and pricing (52%), finding quality tech at affordable prices (48%), affording new tech (38%), and straining finances (26%). Retailers and consumer tech brands will need to prove their value to earn sales. Bundles are a good bet, and short-term free subscription offers will likely bring in shoppers that could convert to recurring subscription revenues down the road.

Infopack: Restaurants 2025

Infopack: Restaurants 2025

Report
Sep 11, 2025

Restaurants face shifting consumer behavior, tighter household budgets, and rapid advances in technology. This report provides the latest data on restaurant traffic, delivery, mobile engagement, and technology adoption.

Retail promotions buoyed July sales, but inflation worries are rising

Article
Aug 15, 2025

US retail sales advanced in July as consumers took advantage of major sales events. However, signs are emerging that consumers are becoming more pessimistic as inflation expectations rise. With pressure from rising food prices, higher housing costs, and uncertainty about higher tariffs, consumers remain cost-conscious—and are wary about what’s ahead. Still, it’s clear that they’re willing to spend when they see clear value, providing a roadmap for retailers to capture sales.

Budget considerations creep into Gen Z spending habits

Article
Aug 13, 2025

Roughly two-thirds (64%) of Gen Z consumers have cut spending in the past year due to higher living costs, according to an April Ipsos survey for Bank of America.Uncertainty is beginning to shape Gen Z’s purchasing decisions. Brands will need to work harder to earn their dollars—possibly by appealing to the generation’s tendency to shop for emotional relief.

Amazon Prime members prefer to buy groceries from Walmart

Amazon Prime members prefer to buy groceries from Walmart

Article
Aug 12, 2025

More Amazon Prime shoppers purchase groceries from Walmart than from the ecommerce retailer, according to Coresight Research data reported by Grocery Dive. While grocery is a hugely important category for Amazon to conquer, its efforts so far have been hampered by a complex ecosystem. The retailer’s attempts to unify that system could result in a more seamless experience for shoppers, while its fast delivery capabilities could make it a more appealing place to shop for perishables.

Infopack: Spain 2025​

Infopack: Spain 2025​

Report
Aug 04, 2025

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.​

A broad swath of retailers feel the chill of a frozen housing market

A broad swath of retailers feel the chill of a frozen housing market

Article
Jul 28, 2025

The situation: The US housing market is in rough shape, as homes aren’t selling, yet prices keep climbing. In June—typically the spring peak—existing-home sales fell 2.7% MoM, while the median price hit a record $435,300, per the National Association of Realtors (NAR). This spring marked the weakest selling season since 2012, with just 1.39 million contracts signed from April to June, per Redfin. That was down 9.7% from last year, which was also a weak sales season. Our take: With transactions stalled and prices still climbing, the housing market offers little short-term relief. For retailers tethered to homeownership and moving cycles, that’s a stubborn headwind—especially as tariff costs rise and consumers grow more selective about their discretionary spend. Retailers tied to housing can keep sales going by highlighting their affordable products as well as the long-term value of items like appliances and furniture.

Infopack: Germany 2025

Infopack: Germany 2025

Report
Jul 01, 2025

Germany’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

Summer travel plans take a hit from caution around spending

Article
Jun 30, 2025

The news: Budget concerns are top of mind for consumers as they plan their summers. Our take: Consumers’ inclination to save is likely to fuel anxiety in the hospitality industry—especially as uncertainty causes travelers to delay booking until practically the last minute.

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The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

Report
Jun 30, 2025

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

Economic headwinds persist as US eyes Labor Day finish for major trade deals

Economic headwinds persist as US eyes Labor Day finish for major trade deals

Article
Jun 27, 2025

The situation: Several recent macroeconomic indicators point to a tough and increasingly uncertain economic environment. Our take: Uncertainty has cast a long shadow over the retail industry all year—and clearer skies aren’t on the horizon. Retailers trying to weather the economic storm must focus on delivering compelling value to cost-conscious consumers. That means leaning into what makes their brand stand out, whether it’s quality, service, loyalty perks, or meaningful innovation. With nearly a quarter of shoppers adjusting their budgets as they tighten their purse strings—and retail sales expected to rise just 1.5% YoY this year—differentiation is more important than ever.

Feeling pressed, younger consumers cut back

Feeling pressed, younger consumers cut back

Article
Jun 25, 2025

The trend: A perfect macroeconomic storm is causing younger consumers to cut back on spending. Our take: These pressures aren’t going away anytime soon. The Trump administration’s tariffs are leading retailers like Walmart, Best Buy, and Macy’s to raise prices—putting even more strain on young shoppers already feeling stretched. At the same time, job anxieties are growing. The white collar workforce is shrinking, and more companies are citing AI as a reason for layoffs. Put it all together, and it’s likely that younger consumers will remain cautious with their spending for some time, especially on nonessentials. Retailers that want to win over this group will need to focus on offering value such as high-quality, private label products.

The State of France Fashion Ecommerce 2025

The State of France Fashion Ecommerce 2025

Report
Jun 24, 2025

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

Walmart, Target counterprogram Prime Day with their own sales

Walmart, Target counterprogram Prime Day with their own sales

Article
Jun 23, 2025

The trend: Summer retail sales are starting earlier and stretching longer than ever. Our take: Retailers aren’t just chasing summer sales—they’re building revenue engines that integrate ecommerce, loyalty programs, and retail media into a more durable flywheel. By making sales events exclusive to members or offering perks like early access to deals, they’re encouraging sign-ups, deepening engagement, and boosting long-term customer value. The longer promotional windows give retailers more time to drive discretionary spending, alleviate fulfillment bottlenecks, and monetize digital traffic through advertising. That’s especially critical this year, as economic uncertainty prompts more consumers to pull back on nonessential purchases.

Consumers haven’t lost their appetite for casual dining that delivers strong value

Article
Jun 20, 2025

The trend: Casual dining chains that lean into value are luring cost-conscious consumers, even as broader economic uncertainty tempers discretionary spending. Our take: Consumers haven’t stopped dining out, but they’ve become more selective. They’re increasingly looking for value experiences that offer more for their money. That shift is pressuring some parts of the industry. Quick-service chains like McDonald’s and fine dining brands like Darden’s Ruth’s Chris and The Capital Grille are feeling the squeeze. But it’s providing an opportunity for casual dining chains that offer affordable indulgences. Their combination of sit-down service and budget-friendly pricing is hitting the mark.

The State of UK Fashion Ecommerce 2025

The State of UK Fashion Ecommerce 2025

Report
Jun 17, 2025

The market will return to growth in 2025, but retailers face ongoing disruption from ultra-fast-fashion players and TikTok Shop.

Regulatory rollbacks and tariffs eat into consumers’ spending power

Regulatory rollbacks and tariffs eat into consumers’ spending power

Article
Jun 02, 2025

Shifting policies erode consumer spending bit by bit: Looser bank fee rules, weakening appliance and insurance standards, and rising tariffs all combine to strain household budgets.

Infopack: Italy 2025

Infopack: Italy 2025

Report
May 27, 2025

Italy’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Retailers rush to bring in goods as tariff uncertainty intensifies

Retailers rush to bring in goods as tariff uncertainty intensifies

Article
May 23, 2025

Tariff uncertainty puts retailers in a tough spot: Merchants are rushing to import goods, risking excess inventory, shortages, or mismatches with consumer preferences.

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