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Consumer spending Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer spending
Retail & Ecommerce Earnings Q4 2024

Retail & Ecommerce Earnings Q4 2024

Report
Mar 19, 2025

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Why issuers are leaning more on affluent cardholders

Article
Mar 13, 2025

Issuers are relying more than ever on this segment to bolster payment volume and revenues.

Data Drop: 4 Charts on Sustainability and Consumer Behavior

Data Drop: 4 Charts on Sustainability and Consumer Behavior

Report
Mar 12, 2025

While sustainability is a factor in consumers’ decision-making, financial constraints and convenience still dictate most purchasing behavior.

How tariffs could slow down the credit card recovery

How tariffs could slow down the credit card recovery

Article
Mar 06, 2025

Higher prices could impede volume growth and raise credit card issuers’ delinquencies

Trump pauses Mexico and Canada tariffs—again—as retailers begin to feel the heat

Trump pauses Mexico and Canada tariffs—again—as retailers begin to feel the heat

Article
Mar 06, 2025

Trump’s tariff reprieve exacerbates uncertainty: The stop-and-start nature to the administration’s economic policy keeps retailers—and consumers—on edge.

Consumer spending is resilient—for now—but a slowdown could be looming

Consumer spending is resilient—for now—but a slowdown could be looming

Article
Feb 27, 2025

US consumer spending was resilient in 2024, but confidence is fading: Tariffs, layoffs, and inflation fears threaten to slow momentum as economic uncertainty looms.

McDonald’s offers $1 Egg McMuffin deal this Sunday

McDonald’s offers $1 Egg McMuffin deal this Sunday

Article
Feb 26, 2025

McDonald’s zigs when others zag: Rather than follow the lead of Denny's and Waffle House in adding an egg surcharge, the fast food giant is slashing the price of its Egg McMuffin.

The Future of Digital 2025: Europe

The Future of Digital 2025: Europe

Report
Feb 24, 2025

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Political beliefs increasingly shape how and where people spend their money

Political beliefs increasingly shape how and where people spend their money

Article
Feb 21, 2025

Consumers are voting with their wallets: 1 in 4 has stopped shopping at their favorite stores because of politics.

Retail faces challenges, but not all the news is bad

Retail faces challenges, but not all the news is bad

Article
Feb 14, 2025

Amid real challenges, retailers get a glimmer of good news: Retail sales rose 4.2% YoY in January, and spending at restaurants and bars jumped 5.4% YoY.

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Tariffs will reshape consumers’ spending habits

Article
Feb 10, 2025

Three-quarters of consumers will reduce spending if tariffs lead to higher prices: Dining out, apparel, and live entertainment are the most likely candidates for cutbacks.

Levi Strauss prepares for uncertainty in 2025 even as demand ticks up

Levi Strauss prepares for uncertainty in 2025 even as demand ticks up

Article
Jan 30, 2025

Levi’s delivers downbeat outlook as uncertainty roils retail industry: The company expects potential tariffs, FX headwinds, and higher taxes to weigh on its 2025 performance.

Airline and Hotel Co-Brand Credit Cards

Airline and Hotel Co-Brand Credit Cards

Report
Jan 16, 2025

Airline and hotel co-brand credit cards are contending with shifting travel spending trends and rising competition from general travel cards. Tapping into Gen Z’s love of experiences and exclusivity can help them stand out in a crowded field.

Core inflation eased in December

Article
Jan 15, 2025

The economy is trending in a positive direction: US consumer prices rose in December by less than forecast. We expect the Fed will stick with a wait-and-see approach.

3 key questions for retail in 2025

3 key questions for retail in 2025

Article
Dec 31, 2024

The economy is looking good as the calendar turns to 2025: Consumers are in a good position to spend, but the new administration’s policies could change that trajectory.

The retail brands that won—and lost—in 2024

Article
Dec 19, 2024

Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.

Store closures are up 69% this year—and more are on their way

Store closures are up 69% this year—and more are on their way

Article
Dec 13, 2024

US retailers have closed more than 7,100 stores this year: That’s up 69% YoY, and more are coming as retailers like Macy’s and Advance Auto Parts struggle to convince cautious consumers to spend.

Black Friday ecommerce sales soar nearly 15%

Article
Nov 30, 2024

Steep discounts drove shoppers to splurge on Black Friday: Consumers scooped up bargains across several categories, helping online sales jump 14.6% YoY the day after Thanksgiving.

Despite driving 80% of all healthcare decisions, women aren’t accurately represented in medical marketing

Article
Nov 19, 2024

Women drive 80% of healthcare decisions, but aren’t a marketing priority: Healthcare and pharma marketers that don’t prioritize accurate portrayals of women in their ads are leaving a massive amount of money on the table.

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