ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 1, 2025

Revolut could soon become a full-service US bank

Article |
 Aug 1, 2025

Nano-influencers earn impressive impression, engagement rates

Article |
 Aug 1, 2025

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Article |
 Aug 1, 2025

Trump intensifies threats against pharma if drugmakers don’t lower US prices

Article |
 Aug 1, 2025

AI streamlines health report filings in Merck, McKinsey collab

Article |
 Aug 1, 2025

United tries time-sensitive travel promotions to boost cardholder bookings

Article |
 Aug 1, 2025

Klarna mulls possible September IPO

Article |
 Aug 1, 2025

Competitive conquesting gains ground among RMNs

Article |
 Jul 31, 2025

Parents prioritize value, convenience during back-to-school shopping

Article |
 Jul 31, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Airline and Hotel Co-Brand Credit Cards

How Issuers Can Stand Out in a Crowded Field

Report by Tyler Van Dyke  |  Jan 16, 2025
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
The airline and hotel co-brand space is large, growing, and highly competitive
Travel spend growth is slowing, but co-brands are holding steady
General travel cards are co-brands' biggest threat, especially among younger consumers
What should co-brands do to compete with general travel cards?
Sources
Media Gallery
About This Report
Airline and hotel co-brand credit cards are contending with shifting travel spending trends and rising competition from general travel cards. Tapping into Gen Z’s love of experiences and exclusivity can help them stand out in a crowded field.
Topics
Financial Services
Payments
Travel
United States
Table of Contents
Executive Summary
The airline and hotel co-brand space is large, growing, and highly competitive
Travel spend growth is slowing, but co-brands are holding steady
General travel cards are co-brands' biggest threat, especially among younger consumers
What should co-brands do to compete with general travel cards?
Sources
Media Gallery

In 2025, airline and hotel co-brand credit cards are coming off a weaker year of travel and facing tougher competition from general travel cards. Issuers need to work with brands to develop programs that offer broader rewards without diluting their partners’ brand value.

Key Question: How should airline and hotel co-brands adapt to changing market dynamics to win customers in 2025?

Select US Airline and Hotel Co-Brand Credit Cards
E-Mail ChartDownload

Key Stat: Airline and hotel co-brand cards can be lucrative for issuers. In 2023, Delta SkyMiles cards alone made up 10% of worldwide network volume for American Express.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. The airline and hotel co-brand space is large, growing, and highly competitive
  3. Travel spend growth is slowing, but co-brands are holding steady
  1. General travel cards are co-brands' biggest threat, especially among younger consumers
  2. What should co-brands do to compete with general travel cards?
  3. Sources
  1. Media Gallery

Charts in This Report

Select US Airline and Hotel Co-Brand Credit CardsDelta and Other Co-Branded Cards Make Up a Growing Share of Amex's Network Volume (billions in American Express network volume worldwide, by card type, 2021-2023)
Hotel and Airline Cards Attract More Spend Than the Average Co-Branded Credit Card (dollars in average monthly credit card spending by US credit card holders, by card type, March 2024)Loyalty Rewards Are a Big Revenue Generator for Airlines (millions in loyalty reward revenues worldwide of select airlines and % of total operating revenues, Q3 2024)
Demand for Leisure Air Travel Ticks Up Ahead of Holiday Season

authors

Tyler Van Dyke

Contributors

Grace Broadbent
Suzy Davidkhanian
VP, Content
Chris Keating
Director, Research
David Morris
Principal Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo