Chart of the day Trends & Statistics
Paid search marketers are bullish on the future of chat-based search ads
Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.
US mobile wallet users prefer PayPal, especially for online purchases
US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.
US retail ecommerce sales will see increasing growth through 2027
US retail ecommerce sales will reach $1.720 trillion by 2027, hitting a milestone of more than 20% of overall retail sales, according to our forecast.
More consumers plan to use coupons, shop sales this back-to-school season
More US consumers are engaging in money-saving activities (like using coupons or shopping for deals) in 2023 than they did in 2019. The number of US consumers doing more comparison shopping online in particular has risen by 17 percentage points from 2019 to 2023.
Generative AI use will continue its climb across all age groups, especially among millennials and Gen Z
In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.
Video takes the lead as non-video programmatic ad spend slows
US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.
Peacock and Hulu subscribers opt for ad-supported plans
The majority of subscription video-on-demand sign-ups on Peacock and Hulu are ad-supported, according to Antenna, accounting for 69% and 58% of overall subscription plans, respectively.
Are advertisers overindexing on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts.
Most adults won’t buy a product if it’s dynamically priced
This year, less than 20% of US adults across all age demographics will purchase a product as planned if they are met with dynamic pricing of products in-store or online, per CivicScience.
Streamers, cable fight for share of consumers’ TV time
Over one-third (37.7%) of US consumers’ time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers’ TV time.
D2C shoppers value low-cost products, free shipping
The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.
US marketers favor social media and TV for ad spend
US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad.
US CTV ad spend growth slows but remains strong
US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.
Walmart, Amazon lead the top 10 US retailers by sales
Walmart was the biggest US retailer by US sales in 2022 with nearly $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.
Waning TV ad spend gets a little help from the Olympics, presidential election
US TV ad spend will fall 8% this year, per our forecast. Its share of total media ad spend is also in decline as marketers turn to faster-growing formats such as connected TV (CTV) and retail media.
Only 1 in 4 Instagram users need to use Threads monthly for it to reach Twitter’s size
In just five days, 100 million users signed up for Threads, compared with Twitter’s 364 million, according to our forecast.
Snapchat will overtake TikTok as the fastest-growing social platform by users in 2023
With 13.4% YoY user growth in 2023, Snapchat will briefly overtake TikTok (12.7%) as the fastest-growing social media platform worldwide, according to our forecast. TikTok will regain the title come 2024.
Top 10 countries where Threads has woven the most users
In Threads’ first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.
Digital ad spend worldwide to pass $600 billion this year
Digital ad spend worldwide will hit $601.84 billion this year, up 9.5% from $549.51 billion in 2022, according to our forecast.
Market researchers consider AI helpful in key ways, but not a replacement
Most market researchers do not think AI will take over completely, according to SurveyMonkey. Some 38% of US market researchers think that AI will take over data visualization completely, but more people (46%) believe that AI will assist while humans remain in control.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts