Chart of the day Trends & Statistics
Generative AI’s actual use isn’t meeting its perceived marketing potential—yet
Marketers currently use generative AI the most for data analysis (39%) and market research (35%).
US adults are spending more time with digital video and less time with traditional TV
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.
Cash-back rewards drive consumers to open new credit cards
Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
Digital retailers want to use AI to get hyperpersonal in 2024
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
Retail’s share of the sell side of digital advertising is approaching its share of the buy side
Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Worldwide ecommerce sales to break $6 trillion, make up a fifth of total retail sales
Worldwide retail ecommerce sales will make up a fifth (20.1%) of total retail sales this year, totaling $6.334 trillion, per our forecast.
Big Tech accounts for nearly two-thirds of the US digital ad market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.
Teens use YouTube on a daily basis more than TikTok
71% of teen YouTube users use the platform at least once per day, while 58% of teen TikTok users do the same on TikTok, according to October 2023 data from Pew Research Center.
Gen Z consumers struggle to save for the long term
Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.
Marketplaces lose share in places where US shoppers start their shopping journeys
40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.
Consumers prefer receiving coupons over email
More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.
Gen Z is willing to pay more than any other generation for websites and apps
Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).
Measuring performance is critical to CPG brands’ retail media investments
Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.
More than half of US video subscription revenues will go to streaming services next year
OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92 billion, according to our December 2023 forecast.
The top social channels where consumers interact with brands
Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.
Consumers are okay with more ads if they don’t have to pay
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Three quarters of US advertisers incorporate on-site ads in their retail media strategy
77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.
Gen Z prefers to research brands on social media over search engines
Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
More than a third of Amazon merchants worldwide use AI to write and optimize listings
More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
More than half of adult Gen Zers are password-sharers
55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
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