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Key stat: Some 29% of US adults are planning less expensive trips this summer due to inflation, according to Bankrate. Slightly fewer (28%) expect to engage in cheaper activities as inflation, which has cooled slightly, wears on.

Beyond the chart:

• Inflation slowed to 0.1% in May, according to the personal consumption expenditures index, suggesting that the worst price hikes may be behind us.
• With gas prices dipping, more people than ever are expected to travel this Fourth of July, per AAA’s forecast.

Use this chart:

• Tailor messaging to consumers’ summer behaviors.
• Brainstorm discounts and deals accounting for inflation.

More like this:

• Amazon Prime Day is a bellwether for the 2023 holiday season
• Luxury spending decelerates as US consumers focus on savings and travel
• Grocery shoppers still cutting back even as inflation cooled in May
• Loyalty programs struggle to balance deals and margins as inflation lingers

More Chart of the Day:

• 6/30 - CTV gains on mobile
• 6/29 - Beauty and the bucks
• 6/28 - Corner the marketplace
• 6/27 - Where Gen Z buys
• 6/26 - The CTVerse

Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.