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Key stat: Nearly half of US adults said last month that they’re buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.

Beyond the chart:

• The consumer price index rose 4% YoY in May, the slowest rate in about two years.
• But food prices ticked up 6.7% YoY, keeping consumers under strain even as their dollars stretched farther than in previous months.

Use this chart:

• Determine discounting strategy.
• Fine-tune marketing messaging amid inflation.

More like this:

• Loyalty programs struggle to balance deals and margins as inflation lingers
• 4 lessons any retailer can learn from the Trader Joe’s model
• CPG brands seize on the high-inflation environment to boost profits
• US Click-and-Collect Forecast 2023 (Insider Intelligence subscription required)

More Chart of the Day:

• 6/20 - Digital drinking game
• 6/16 - Retail it like it is
• 6/15 - Direct-to-success
• 6/14 - Buyers without borders
• 6/13 - Top of the funnel to you

Methodology: Data is from the May 2023 Ipsos report titled "Consumer Tracker: Wave 76." 1,116 US adults ages 18+ were surveyed during May 23-24, 2023. Respondents were weighted to U.S. population based on gender, age, race/ethnicity, region, and education.