Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.

Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.

Publicis’ Q2 redraws the agency playbook: Strong results suggest integrated AI, data, media, and measurement are the edge in winning clients.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.

Advertising platforms are becoming easier to use, yet performance gains remain elusive for many marketers. As AI evolves, attention is shifting from automation to the systems driving decision-making.

WPP’s global rebound: India dominance and Natura LATAM deal fuel recovery aims even as losses linger.

Media mix modeling is evolving from a reporting tool into a decision engine, but most marketers aren’t ready. AI, data, and new measurement frameworks are creating a gap between insight and action, making it hard to improve marketing effectiveness.

Customer experience (CX) is becoming one of the most important drivers of sustainable growth as retention, trust, and loyalty take priority over acquisition alone. In this video, Principal Analyst Kelsey Voss explores why CMOs are investing more heavily in CX—and how organizational alignment, AI, and journey consistency are shaping long-term customer relationships.

Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.

Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.

CMOs are expanding their mandate beyond acquisition to include customer experience (CX) as a structural growth lever. But silos, fragmented data, and rushed AI adoption threaten retention. Alignment now determines whether CX builds loyalty or fuels churn.

This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.

LinkedIn and OpenAI build AI hiring platforms, threatening staffing firms’ 15% to 30% markups.

This FAQ addresses how AI fits into customer experience strategy in 2026.

US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.

Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.

As commerce media ad spend shifts, clear gaps emerge in buyer maturity and execution. From setup friction to system-level optimization, spend levels signal today’s constraints and what it takes to unlock scalable growth.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

This FAQ examines the current state of drone delivery, why scaling has proven difficult, and what retail strategists should consider before making investment decisions.