Robots are taking over warehouses

The new IoT specialized 5G modem will improve IoT functionality in mission critical applications and may ultimately accelerate IoT device adoption among various industries.

On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.

Despite the deceleration in overall digital ad spending growth this year, US programmatic digital display is weathering the coronavirus pandemic and related recession.

Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

Greater disposable income, easier automation, and a desire to research products and prices drive men’s paths to purchase via smart speaker more than women's.

UK digital out-of-home advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots.

In the latest episode of "Behind the Numbers," analysts Nicole Perrin and Lauren Fisher discuss dynamic creative optimization. How many marketers are using DCO, and how sophisticated are their efforts?

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Five B2B brand marketing leaders talk about how they pushed through barriers, implementing marketing technology solutions at their organizations that integrate disparate data sources and make audience data actionable for advanced and targeted marketing practices.