The cookie will finally crumble in 2024, forcing advertising stakeholders to embrace privacy-preserving targeting and measurement alternatives.

Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.

Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.

To retain existing customer relationships and forge new ones, Adobe’s 2023 Digital Trends: Retail in Focus report found that crafting impactful, hyperpersonal shopping experiences is essential. Learn how retail leaders can meet consumers’ rising expectations across all channels for a more efficient year’s end.

Programmatic digital display is no exception to the ad spending downturn that has sent ripples through our forecast. As marketers scrutinize their investments, social networks are losing share of the programmatic pie while CTV and retail media drive growth.

Though it generally makes managing finances easier, some customers need to maintain full control over their accounts.

Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.

Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.

AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.

Advertising employment peaks: AI advances may promise potential disruption.

Walmart sees growth opportunities regardless of the macroeconomic environment: The retailer looks to boost its international sales, improve its digital presence, and expand its retail media business.

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

Generative AI is the topic of the moment, and the dollars are following: Spending on AI-centric systems worldwide will jump to $154 billion this year from $121 billion last year, according to the International Data Corporation. If you’re not already using the tech, it’s time to get startedHere’s how retailers are using the AI.

Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.

Walmart ramps up automation to lower fulfillment costs: The retailer is investing in technology to optimize inventory planning and delivery speed.

Tech’s nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It’s a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

The labor market is extremely challenging for retailers and restaurants: Quit rates are on the rise, which is making it difficult for companies seeking to improve the customer experience.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.