Apparel Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apparel
Retail and Ecommerce Sales Benchmarks: Q2 2026

Retail and Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Amazon vs. Other Retailers’ Benchmarks: Q2 2026

US Amazon vs. Other Retailers’ Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2026

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Ecommerce Sales Benchmarks: Q2 2026

US Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Grocery Ecommerce Benchmarks: Q2 2026

US Grocery Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce. 

US Holiday Ecommerce Sales Benchmarks: Q2 2026

US Holiday Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Total Retail Sales Benchmarks: Q2 2026

US Total Retail Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Worldwide Ecommerce Benchmarks: Q2 2026

Worldwide Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Whatnot's growth shows livestream shopping is finding its place

Article
Jul 17, 2026

Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.

Holiday Shopping 2026

Holiday Shopping 2026

Report
Jul 16, 2026

Consumer spending will come under greater pressure during the 2026 holiday season, slowing retail and ecommerce sales growth compared with the rest of the year.

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How Bombas is evolving from a D2C darling to multichannel brand without losing its mission

Article
Jun 29, 2026

Just over a year ago, Jason LaRose became the CEO of Bombas, inheriting a direct-to-consumer (D2C) sock company that had grown to over $300 million in revenue while maintaining its buy-one-give-one mission. For LaRose, however, the company's success only underscored how much room it still had to grow.

US Holiday 2025 Recap and 2026 Preview

US Holiday 2025 Recap and 2026 Preview

Report
Mar 05, 2026

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

US Fashion Ecommerce 2026

US Fashion Ecommerce 2026

Report
Feb 06, 2026

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Luxury shoppers are pulling back from prestige beauty

Luxury shoppers are pulling back from prestige beauty

Article
Dec 10, 2025

Luxury handbags and leather goods purchases dropped 12.8 percentage points among US adult luxury buyers since 2022, according to a September report from EMARKETER and Bizrate Insights.

Luxury Ecommerce 2025

Luxury Ecommerce 2025

Report
Oct 30, 2025

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

Primark’s move from High Street to Main Street USA

Article
Oct 15, 2025

As Primark celebrates its 10-year anniversary in the US, the European retail giant navigates the challenges of building brand awareness in a competitive American market while staying true to its core value proposition that made it a cultural institution in the UK and Ireland.

Direct traffic dominates fashion ecommerce

Direct traffic dominates fashion ecommerce

Article
Oct 08, 2025

Most (53.7%) visits to US fashion and apparel websites came from direct traffic between July 2024 and June 2025, per an August SimilarWeb report.

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